This text debunks the myth that growing public distrust of genetically modified organisms can be attributed to scientific illiteracy or sensationalistic news stories. Media coverage of these issues has been dominated by a spokesperson of the industry, yet evidence of consumer uncertainty has been available all along. The roots of controversy and public opinion since the 1990s, covering everything from the manufacture of growth hormones used in dairy cows through the cloning of Dolly the sheep to the appearance of the so-called terminator gene. Arguing neither for or against genetic engineering and other forms of biotechnology, this book charges both the media and industry with ignoring the concerns of the general public and encourages greater public debate over biotech and other complex issues.