David A. Aaker
Autor/a de Building Strong Brands
Sobre l'autor
David A. Aaker is the Vice-Chairman of Prophet; Professor Emeritus of Marketing Strategy at the Haas School of Business, University of California, Berkeley; advisor to Dentsu, Inc.; and a recognized authority on brands and brand management. The winner of the Paul D. Converse Award for outstanding mostra'n més contributions to the development of the science of marketing and the Vijay Mahajan Award for Career Contributions to Marketing Strategy, he has published more than ninety articles and eleven books, including Strategic Market Management, Managing Brand. Equity, Building Strong Brands, and Brand Leadership (co-authored with Erich Joachimsthaler). mostra'n menys
Crèdit de la imatge: Photographed by Margaretta K. Mitchell
Obres de David A. Aaker
Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity (2004) 57 exemplars
Creating Signature Stories: Strategic Messaging that Energizes, Persuades and Inspires (2018) 18 exemplars
Brand Equity & Advertising: Advertising's Role in Building Strong Brands (1993) — Editor — 10 exemplars
Abaixo os silos: Como criar um marketing eficaz e vencedor no segmentado mundo das organizações 3 exemplars
Estratégia de portfólio de marcas 2 exemplars
Liderazgo de marca 2 exemplars
Managing Brand Equality 1 exemplars
Como construir marcas líderes 1 exemplars
Construindo Marcas Fortes 1 exemplars
Pesquisa de Marketing (2ª Edição) 1 exemplars
Brand building : budování obchodní značky : vytvoření silné značky a její úspěšné zavedení na trh (2003) 1 exemplars
The Lure of Global Branding 1 exemplars
Obres associades
Etiquetat
Coneixement comú
- Nom oficial
- Aaker, David Allen
- Data de naixement
- 1938-02-11
- Gènere
- male
- Nacionalitat
- USA
- Lloc de naixement
- Fargo, North Dakota, USA
- Educació
- Massachusetts Institute of Technology (BS|Management)
Stanford University (MS|Statistics)
Stanford University (Ph.D.|Business Administration) - Biografia breu
- David A. Aaker is the Vice-Chairman of Prophet, Professor Emeritus of Marketing Strategy at the Haas School of Business, University of California at Berkeley, Advisor to Dentsu, Inc., and a recognized authority on brands and brand management. The winner of the Paul D. Converse Award for outstanding contributions to the development of the science of marketing and the Vijay Mahajan Award for Career Contributions to Marketing Strategy, he has published more than ninety articles and eleven books, including Strategic Market Management, Managing Brand Equity, Building Strong Brands, and Brand Leadership (co-authored with Eric Joachimsthaler).
Membres
Ressenyes
Potser també t'agrada
Autors associats
Estadístiques
- Obres
- 40
- També de
- 1
- Membres
- 904
- Popularitat
- #28,380
- Valoració
- 3.3
- Ressenyes
- 5
- ISBN
- 164
- Llengües
- 10