Richard Bayan
Autor/a de Words That Sell
Sobre l'autor
Obres de Richard Bayan
Etiquetat
Coneixement comú
- Data de naixement
- 1950-01-27
- Gènere
- male
Membres
Ressenyes
Potser també t'agrada
Estadístiques
- Obres
- 5
- Membres
- 376
- Popularitat
- #64,175
- Valoració
- 3.9
- Ressenyes
- 3
- ISBN
- 11
Like its predecessor, Words That Sell, this one’s an extremely helpful collection: not of the tried and true this time, but from several fields where regular thesauri can help you only so much. You get lists for “cerebral,” “plain,” “emotional,” or “upscale” words and such. Then you get lists for, well, special interest advertising like real estate or employment ads. To top it off, you get lists for flavors or fragrances which always come in handy. What’s really sweet about these lists is that they still don’t stifle your creativity but help you to be more specific, which is another mantra in advertising. And, yes, browsing these lists can give you ideas too!… (més)