Edward Bernays (1891–1995)
Autor/a de Propaganda
Sobre l'autor
The nephew of Sigmund Freud, Edward Bernays (1891-1995) pioneered the scientific technique of shaping and manipulating public opinion, which he called "engineering of consent." During World War I, he was an integral part - along with Walter Lippmann - of the U.S. Committee on Public Information mostra'n més (CPI), a powerful propaganda machine that advertised and sold the war to the American people as one that would "Make the World Safe for Democracy." The marketing strategies for all future wars would be based on the CPI model. Over the next half century, Bernays, combining the techniques he had learned in the CPI with the ideas of Lippmann and Freud, fashioned a career as an outspoken proponent of propaganda for political and corporate manipulation of the population, earning the moniker "father of public relations." Among his powerful clients were President Calvin Coolidge, Procter & Gamble, CBS, the American Tobacco Company and General Electric. In addition, his propaganda campaign for the United Fruit Company in the early 1950s led directly to the CIA's overthrow of the elected government of Guatemala mostra'n menys
Crèdit de la imatge: Edward Bernays - A nephew of Sigmund Freud
Obres de Edward Bernays
An outline of careers 1 exemplars
Etiquetat
Coneixement comú
- Altres noms
- Bernays, Edward Louis James
- Data de naixement
- 1891-11-22
- Data de defunció
- 1995-03-09
- Gènere
- male
- Nacionalitat
- Austria (birth)
USA (naturalized) - Lloc de naixement
- Vienna, Austria
- Lloc de defunció
- Cambridge, Massachusetts, USA
- Llocs de residència
- New York, New York, USA
- Educació
- DeWitt Clinton High School (1908)
Cornell University (AB|1912) - Professions
- public relations
advertising - Relacions
- Freud-Bernays, Anna (parent)
Fleischman, Doris E. (spouse)
Bernays, Anne (offspring)
Freud, Sigmund (uncle)
Freud, Anna (cousin)
Freud, Sophie (nibling)
Membres
Ressenyes
Llistes
Premis
Potser també t'agrada
Autors associats
Estadístiques
- Obres
- 10
- Membres
- 1,181
- Popularitat
- #21,764
- Valoració
- 3.6
- Ressenyes
- 16
- ISBN
- 64
- Llengües
- 5
- Preferit
- 3