Foto de l'autor
7+ obres 148 Membres 1 crítiques

Obres de John Butman

Obres associades

Treasure Hunt: Inside the Mind of the New Consumer (2006) — Autor — 97 exemplars
Five Future Strategies You Need Right Now (Memo to the Ceo) (2008) — Collaborator — 28 exemplars

Etiquetat

Coneixement comú

Altres noms
Butman, John Campbell
Data de naixement
1951-01-09
Gènere
male
Biografia breu
John Butman advises and collaborates with individual content experts and leaders of global companies, not-for-profit institutions, consultancies, and government organizations, helping them shape and express their ideas and establish idea platforms. He has written or collaborated on many books, including New York Times, Boston Globe, BusinessWeek, and Toronto Globe and Mail bestsellers. His firm, Idea Platforms, is based in Cambridge, Massachusetts.

Membres

Ressenyes

I had high hopes when I snagged this book from the shelf at my local Barnes & Noble. Jacket copy was great. Concept was right on. And the early chapters held a lot of promise. But what I discovered once I had read it all the way through, was that it was more an advertisement for BzzAgent (the author's company) than a true "here's how you can leverage wom marketing" book. I did learn some things. It raised my own awareness as to how much we talk about products in our daily conversations. The power of the "average" person's opinion vs. a maven. The "weird" power of negative wom. And a few other things. But overall I was disappointed. The author loathes schills--people who pretend to pass along their endoresement without revealing their connection to the manufacturer. Yet his own BzzAgents, as their called, pretty much do the same thing. I suppose if they disclose they ARE BzzAgents when they talk about a product it sort of makes it OK. But overall, I can't really recommend shucking out $24.95 (as I did) for the book. Borrow mine instead!… (més)
 
Marcat
willisja | Jan 5, 2006 |

Potser també t'agrada

Autors associats

Estadístiques

Obres
7
També de
2
Membres
148
Popularitat
#140,180
Valoració
3.2
Ressenyes
1
ISBN
23
Llengües
1

Gràfics i taules