Guy Clapperton
Autor/a de This is Social Media: Tweet, blog, link and post your way to business success
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Obres de Guy Clapperton
Obres associades
Decalog 3: Consequences: Ten Stories, Seven Doctors, One Chain of Events (1996) — Col·laborador — 128 exemplars
The DWB Interview File: The Best of the First 100 Issues No.2 (1994) — interviewer Christopher Barry — 14 exemplars
Doctor Who — An Adventure in Space & Time: Spearhead From Space (1985) — Col·laborador — 1 exemplars
Doctor Who — An Adventure in Space & Time: The Monster of Peladon (1987) — Contributor "Current Affairs" — 1 exemplars
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The Smarter Working Manifesto de Guy Clapperton
Con al centro la "scuola olandese" e in particolare l'esempio dell'azienda Plantronics, una buona introduzione ai diversi temi dello smart work.
Social media has grown phenomenally over the last few years. It's a rare person who hasn't heard of Twitter or Facebook at this stage. Initially used by individuals, businesses are realising the potential of these new media channels and are starting to embrace them.
Guy Clapperton is a highly experienced media consultant who has produced a simple, easy to read guide for business owners who want to get started in the world of social media. Clapperton advises caution and warns against starting a social media strategy simply for the sake of doing it. He recommends making sure that it fits with your audience, with your strategy and more importantly, with your budget.
Clapperton devotes a chapter to a high-level review of the main social media channels, providing a description of each along with a description of the typical audience for each site. People mystified by the burgeoning world of social media will no doubt appreciate this chapter.
This is an honest book that is easy to read. It's a good starting point for novices in this brave new world.… (més)
Guy Clapperton is a highly experienced media consultant who has produced a simple, easy to read guide for business owners who want to get started in the world of social media. Clapperton advises caution and warns against starting a social media strategy simply for the sake of doing it. He recommends making sure that it fits with your audience, with your strategy and more importantly, with your budget.
Clapperton devotes a chapter to a high-level review of the main social media channels, providing a description of each along with a description of the typical audience for each site. People mystified by the burgeoning world of social media will no doubt appreciate this chapter.
This is an honest book that is easy to read. It's a good starting point for novices in this brave new world.… (més)
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