Sobre l'autor
Jeremy Goldman, founder and CEO of award-winning futureproofing firm Firebrand Group, has more than 15 years of experience helping companies improve their digital marketing and social media strategies. He has led digital marking for a number of brands, including Jurlique, Kiehl's Since 1851, and mostra'n més Unilever. He lives in New York City. Ali B. Zagat is a seasoned writer, editor, and content strategist. She has more than 10 years of experience creating digital and social media content and campaigns for mainstream and niche brands alike, including Creed, Dwell, Rodale's, Birchbox, Anthropologie. She lives in Philadelphia. mostra'n menys
Obres de Jeremy Goldman
Etiquetat
Coneixement comú
Encara no hi ha coneixement comú d'aquest autor. Pots ajudar.
Membres
Ressenyes
Estadístiques
- Obres
- 3
- Membres
- 23
- Popularitat
- #537,598
- Valoració
- 3.3
- Ressenyes
- 1
- ISBN
- 13
In Going Social, Goldman explains the ins-and-outs of platforms such as Facebook,Twitter, LinkedIn, Google+, Foursquare, Instagram, Pinterest, etc. Examples from Kiehl’s, Temptu and Jurlique, companies Goldman worked for in the past decade keep the book practical but serious as well. Strategy, engagement, content, customer centric business, turn your employees into marketers, ROI as well as avoiding pitfalls, deal with crises and preserving your reputation are covered. How can you succesfully engage influential bloggers to build a brand online? The value of IRL follow-up, such as Mashable Connect or the way pitches have to be done, it’s all in the book. This gives you opportunities to breathe new life into brands, spread the word about your products and services and magnify customer loyalty.
Though bound in time and currency of tools and platforms, Going Social brought me some new insights. Its down-to-earth approach is much valued.
Jeremy Goldman is currently AVP of Interactive Communications for iluminage (the beauty of smart), a Unilever subsidiary he helped found.… (més)