Linda Holtzschue

This is a technical text written in a clear, straightforward, methodical style. It is an important resource for professionals who work with color—designers, artists, marketers, web designers, product developers, graphic designers, etc. However, anyone interested in becoming more knowledgeable about the use of color will benefit from reading this book. The text can be easily understood by professionals and laypeople alike. The author explains the science of color, lighting, the human aspects of color, vocabulary, illusions and impressions that can be created with color, a history of color theory, color harmony, use of color in products and print, the role of color and business, and more. This book is an informative and thorough introduction on how to use color effectively.… (més)