Ralph L. Keeney

smart choices is a book written by authors from academic origination. John S. Hammond is a former professor at Harvard business school. He is a Decision-making consultant in the field of negotiation and corporate strategy. Ralph L. Keeney is a professor in Marshall School of business at the University of Southern California. A decision-making consultant and a member of the National Academy of Engineering. Howard raffia is a professor emeritus at Harvard business school . He is a pioneer in developing decision and negotiating analysis.

We can see from the author’s background this book is mainly for high-level education people as it is concentrated on decision making. As a reader and upon completing the book, you will realize various things. The book, in its simplicity not only in the language written but also in the content examples and explanations is targeted to any type of reader regardless his/her educational background. High school student, university student, new graduates, Architects, engineers, planners, marketers, salespeople and even people with limited education can benefit from the content of this book. In many areas, it comprises high-level knowledge simplified for the readers

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