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6 obres 37 Membres 2 Ressenyes

Sobre l'autor

Alfred A. Marcus is the Edson Spencer Chair of Strategic Management and Technological Leadership at the University of Minnesota, Carlson School of Management, where he teaches and conducts research in strategic management, the business environment, and business ethics.

Obres de Alfred A. Marcus

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Desde Leader Summaries recomendamos la lectura del libro Grandes ganadores y perdedores, de Alfred A. Marcus.
Las personas interesadas en las siguientes temáticas lo encontrarán práctico y útil: liderazgo, estrategia y modelos de negocio.
En el siguiente enlace tienes el resumen del libro Grandes ganadores y perdedores, Los 4 pilares de las empresas ganadoras: Grandes ganadores y perdedores… (més)
 
Marcat
LeaderSummaries | Hi ha 1 ressenya més | Dec 12, 2014 |
This book represents the best of what I love about Wharton Press.

A topic like big winners and big losers lends itself to having some egomaniac who fails to understand the difference between being lucky and great, hire a ghostwriter to produce a pointless pontification full of meaningless clichés and generalizations.

Instead, Alfred A. Marcus, a management professor at the University of Minnesota, compares and contrasts the practices of successful and failing firms. To achieve this, he enlisted more than 500 practicing managers, divided them into teams of five or six and directed them to review the performance of a company that either out-performed or underperformed its market group for 10 years.

Their critiqued reports lead to four themes. Big winners:

1. Occupied sweet spots.
2. Possessed the ability to move into these spots.
3. Disciplined themselves to defend their spots.
4. Exploited and extended their positions.

The reports revealed big losers:

1. Occupied sour spots.
2. Were rigid.
3. Could not defend their positions.
4. Could take advantage of their positions.

What fascinated me about this book is Marcus’ discussion of how the individual companies managed the nuisances or tensions created by the four themes.

Achieving sustained competitive advantage is never easy. Firms that consistently do it are worthy of study and investment. Marcus’s book provides managers and investors with a unique prism through which to view their opportunities.
… (més)
 
Marcat
PointedPundit | Hi ha 1 ressenya més | Mar 23, 2008 |

Estadístiques

Obres
6
Membres
37
Popularitat
#390,572
Valoració
5.0
Ressenyes
2
ISBN
12
Llengües
1