Kem Meyer

Communication is not about the communicator; it’s about the audience. Armed with years of experience and real-life illustrations, Meyer unpacks the implications of this truth for communicators of all stripes. Meyer begins by debunking five myths that perpetuate miscommunication (e.g. the more choices, the better; you are in control), and then leads her readers into five best practices for clear and relevant communication (e.g. know your audience; tell one story at a time; reduce the noise). While the work seems more like a collection of blog entries than a book, it offered – nonetheless – well-illustrated and workable communication principles. B… (més)