Keith Rosen

This book is written quite recently in 2007 (10 year tho) so the techniques that are taught are still quite relevant today.

This book is written quite recently in 2007 (10 year tho) so the techniques that are taught are still quite relevant today.

Some interesting points then it goes into generics and draws them out way too much for my liking. I do like his overall approach to sales and someone starting out might benefit from learning this viewpoint, however there are much better books out there. I only listened to half the book.

Good book for general techniques on closing, and listening skills. Also discusses Permission Based Presentations and not going too deep into a presentation that the seller does not want to hear. I can definitely use some of these techniques with my job as a personal trainer.