Lon Safko

The Social Media Bible is an amazing resource and good introduction to myriad social networking tools. Although the extensive interviews which are included throughout the book could have used much better editing to make them more readable, the descriptions of the social networking tools themselves are well organized and very helpful. The writers' efforts to place the information into a marketing context makes the book very useful to anyone interested in gaining a better understanding of Web 2.0 tools and how to effectively use them.… (més)

'The Social Media Bible' laat u zien hoe u uw business transformeert naar een onderneming waarin klanten, werknemers en prospects contact hebben, samenwerken en uw producten of diensten aanprijzen, evenals de manier waarop u zaken doet. Met de systematische aanpak uit dit boek leert u om Facebook, YouTube, Twitter, blogs en podcasts deel te maken van uw strategie. De auteurs laten zien hoe u een interne analyse maakt van het gebruik van sociale media. Hiermee kunt u interne processen verbeteren en de relaties met klanten en prospects waardevol maken.

Als u wilt groeien, zult u verbonden moeten blijven met uw stakeholders. Lon Safko en David K. Brake tonen hoe u collectieve wijsheid en virale waarde inzet voor uw stakeholders en vooruit blijft op uw concurrenten.

Inhoudsopgave
Introduction
Acknowledgments

PART I: Background Basics and Tactics
1 What Is Social Media?
2 The Social Media Ecosystem
3 Say Hello to Social Networking
4 Everyone's a Publisher
5 It's Not Your Father's E-Mail
6 The World of Web Pages
7 The Internet Forum
8 The Ubiquitous Blog
9 The Wisdom of the Wiki
10 A Picture Is Worth a Thousand Words (Photo Sharing)
11 Talking About the Podcast (Audio Create)
12 Got Audio? (Audio Sharing)
13 Watch Out for Vlogs (Video Create)
14 Got Video (Video Sharing)
15 Thumbs Up for Microblogging
16 Live from Anywhere - It's Livecasting
17 Virtual Worlds-Real Impact
18 Gaming the System: Virtual Gaming
19 RSS-Really Simple Syndication Made Simple
20 Spotlight on Search (Search Engine Optimization)
21 Marketing Yourself (Search Engine Marketing)
22 The Formidable Fourth Screen (Mobile)
23 Let the Conversation Begin (Interpersonal)

PART II: Tools
24 Social Networks
25 Publish
26 Photo
27 Audio
28 Video
29 Microblogging
30 Livecasting
31 Virtual Worlds
32 Gaming
33 Productivity Applications
34 Aggregators
35 RSS
36 Search
37 Mobile
38 Interpersonal

PART III: Strategy
39 The Four Pillars of Social Media Strategy
40 Your Social Media SWOT Analysis
41 The ACCESS Model
42 Evaluate and Organize Existing Resources
43 Your Implementation Plan

Biographies of our experts
Index… (més)