Imaginative. Innovative. Ingenious. These words describe the visionaries we all respect and admire. And they can describe you, too.
Contrary to common belief, creativity is not a gift some of us are born with. It is a skill that all of us can learn. International bestselling author and award-winning Stanford Professor, Tina Seelig, has taught creativity to the best and brightest in the business world--from Google to Intel, Adobe to Apple. In inGenius she expertly demystifies creativity, offering a set of tools and guidelines that anyone can use.
In today's world, innovation and creative problem solving are more important than ever to succeed. For many of us, however, this process is a mystery. Whether we are attempting to generate fresh ideas or struggling with problems with no solutions in sight, the innovative spark is out of reach. inGenius offers a revolutionary new model, the Innovation Engine, which explains how creativity is generated on the inside and how it is influenced by the outside world. Describing the variables that work together to catalyze or inhibit our creative abilities, Seelig provides a set of tools we can each use right away to radically enhance our own ingenuity as well as that of our colleagues, teams, organizations, and communities.
Seelig's groundbreaking work reveals that creativity is an endless renewable resource we can tap into at any time. It is a fantastic resource for everyone wanting to achieve their ambitions, and for readers of Jason Fried's "Rework," and Seth Godin's "Poke the Box."
Tina Seelig has a Ph.D. in neuroscience from the Stanford School of Medicine and is the executive director of the Stanford Technology Ventures Program, which is the entrepreneurship center at Stanford University's School of Engineering. In addition, Seelig teaches courses on entrepreneurship and innovation in the Department of Management Science and Engineering and in the Hasso Plattner Institute of Design at Stanford.
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