Imatge de l'autor
8 obres 1,839 Membres 54 Ressenyes 1 preferits

Sobre l'autor

Gary Vaynerchuk was born on November 14, 1975 in Babruysk, U.S.S.R. He immigrated to the United States in 1978 with his family and moved to Edison, New Jersey. While in high school, he joined the family business, a liquor store called Shoppers Discount Liquors that his father started. Soon mostra'n més afterward, he became obsessed with collecting wine. He graduated from Mount Ida College in Newton, Massachusetts. He spent every weekend of his college years at his parents' store, re-branding the family business as Wine Library and establishing himself as a respected expert. In 1997, he recognized the importance of e-commerce and he created WineLibrary.com. He started a video blog Wine Library TV in 2006 to share his knowledge and passion for wine. In the spring of 2009, he and his brother launched VaynerMedia, a social media brand consulting agency. He has written several books including Gary Vaynerchuk's 101 Wines: Guaranteed to Inspire, Delight, and Bring Thunder to Your World, The Thank You Economy, and Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy, Social World. (Bowker Author Biography) mostra'n menys

Inclou el nom: Gary Vaynerchuk

Crèdit de la imatge: Nancy Nally

Obres de Gary Vaynerchuk

Etiquetat

Coneixement comú

Data de naixement
1975-11-14
Gènere
male
Nacionalitat
Belarus
USA
Professions
businessman
consultant
Organitzacions
Wine Library

Membres

Ressenyes

Great book that reads like it's its own social media platform. Gary Vee gives the lowdown, from his perspective, on the major social media platforms and how to be successful on them. He provides PLENTY of examples and breaks down what makes some posts his favourites or most hated.

It really doesn't matter what level of experience you have with social media marketing, you need to pickup this book and give it a read. It's a few years old and some things have changed but it will give you the right amount of framework to reinforce success.

Learn how to jab like a social media heavyweight so you can land the right hooks that will make you a champ.
… (més)
 
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Acilladon | Hi ha 10 ressenyes més | Jul 30, 2023 |
I first came across Gary Vee when he was doing Wine Library TV and enjoyed his loud quick-witted irreverent style which definitely follows through in this book. His style is not for everyone and if I hadn't watched him on YouTube years ago I don't know how I would have found this book to read.

There is a huge focus on the use of social media for marketing and tailoring your story in a manner appropriate for your audience on that platform. Even though this book was published a decade ago in 2013 and new platforms have emerged and others dwindled the core messaging holds. There are sections devoted to how to best market on each platform (Facebook, Twitter, Pinterest, Instagram & Tumblr in particular).… (més)
 
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gianouts | Hi ha 10 ressenyes més | Jul 5, 2023 |
I recognize that this book was published 10 years ago and a lot has changed since then in regards to social media. And honestly, many of the tips Vaynerchuk shared probably would still work pretty well today (with the exception of his advice on Tumblr). However, I couldn't help but laugh at how outdated things were. Does Vaynerchuk ever look back at this and faceplam because he thought Google+ and Google Glass were going to be the next big things? Does he regret having stock in Tumblr after Yahoo lost so much money on it?

I appreciated the good and bad case studies that were included, though I wish it was easier to tell them apart at a quick glance.

I couldn't stand Vaynerchuk's writing style. I usually don't mind more casual styles, but his writing came off as pompous and cocky. His repeated footnotes to read his other books did not help with this image. He does state several times that portions of what is included are his own opinions, but the way he wrote them felt like his opinions should be taken as the word of God.

Like I said, some of the tips may still be helpful, but I'd look for more recent advice on social media marketing elsewhere before recommending this book.
… (més)
 
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BarnesBookshelf | Hi ha 10 ressenyes més | Apr 20, 2023 |
I love Gary Vaynerchuk but I think maybe the written word is not the best format. This book reads very much like one of his speeches or social media posts, but it doesn't have quite the impact. This is probably the only time you'll hear me say this, look him up on youtube or tiktok and skip the book.
 
Marcat
ZephyrusW | Nov 10, 2022 |

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Estadístiques

Obres
8
Membres
1,839
Popularitat
#13,999
Valoració
3.8
Ressenyes
54
ISBN
76
Llengües
8
Preferit
1

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