Margot A. Wallace

Wallace is very thorough in detailing various opportunities in branding for museums and expains well why this is very important for museums. As such this is a good handbook for those in care of marketing the musuem or branding it, f.ex. the director of a small museum. However I did not like the way Wallace approced visitors, volunteers, staff and all those museums must rely on in their social network. It seemed to me Wallace considers the people as objects to be manipulated for the benefit for branding the museum and this I find simply the wrong attitude.… (més)