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December 2013 Lot: 2 Llibres Offered

Giveaway Ended: December 30 at 06:00 pm EST

With Mavericks, Apple has unleashed the most innovative version of OS X yet—and once again, David Pogue brings his humor and expertise to the #1 bestselling Mac book. Mac OS X 10.9 brings more innovations from the iPad and adds a variety of new features throughout the operating system. Perfect for newcomers. Get crystal-clear, jargon-free introduction to the Dock, the OS X folder structure, Safari, Mail, and iCloud. Go in-depth. Learn how use key new features such as Maps, iBooks, iCloud Keychain, Finder tabs, document tagging, beefed-up notifications, enhanced support for multiple displays. There’s something new on practically every page of this new edition, and David Pogue brings his celebrated wit and expertise to every one of them. Apple's surfing a new, big wave with Mavericks, and OS X Mavericks: The Missing Manual is the best way to hang 10.
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A new wave of products is helping people change their behavior and daily routines, whether it’s exercising more (Jawbone Up), taking control of their finances (HelloWallet), or organizing their email (Mailbox). This practical guide shows you how to design these types of products for users seeking to take action and achieve specific goals. Stephen Wendel, HelloWallet’s head researcher, takes you step-by-step through the process of applying behavioral economics and psychology to the practical problems of product design and development. Using a combination of lean and agile development methods, you’ll learn a simple iterative approach for identifying target users and behaviors, building the product, and gauging its effectiveness. Discover how to create easy-to-use products to help people make positive changes. Learn the three main strategies to help people change behavior Identify your target audience and the behaviors they seek to change Extract user stories and identify obstacles to behavior change Develop effective interface designs that are enjoyable to use Measure your product’s impact and learn ways to improve it Use practical examples from products like Nest, Fitbit, and Opower
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November 2013 Lot

Giveaway Ended: November 25 at 06:00 pm EST

Dreamweaver CC is the most capable website design and management program yet, but there’s no printed guide to its amazing features. That’s where Dreamweaver CC: The Missing Manual comes in. You’ll learn to use every facet of this versatile program, through jargon-free explanations and a dozen new hands-on tutorials. The important stuff you need to know: Get A to Z guidance. Go from building simple web pages to creating rich, interactive websites. Learn state-of-the-art design. Create dynamic, visually appealing sites using JavaScript and CSS, and see how HTML5 and CSS3 fit in. Add instant interactivity. Use Dreamweaver’s unique Spry technology to easily add complex layout options, like drop-down menus. Use timesaving features. Take advantage of Dreamweaver’s libraries, templates, and hundreds of extensions. Go mobile. Design sites for smartphones, tablets, and desktop PCs, using the same HTML. Simplify site management. Check for broken links, streamline site-wide changes, and reorganize your site in a snap.
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October 2013 Lot

Giveaway Ended: October 28 at 06:00 pm EDT

Facebook, Twitter, LinkedIn, Google+, and other social web properties generate a wealth of valuable social data, but how can you tap into this data and discover who’s connecting with whom, which insights are lurking just beneath the surface, and what people are talking about? This ebook shows you how to answer these questions and many more. Each chapter combines popular and useful social web data with analysis techniques and visualization to help you find the needles in the social haystack that you've been looking for—as well as many you probably didn't even know existed. In this expanded and thoroughly revised second edition you’ll learn how to: Navigate the most popular social web APIs to access, collect, analyze, and visualize social web data Employ IPython Notebook and other easy to use Python packages such as the Natural Language Toolkit, NetworkX, and Matplotlib to efficiently sift through social web data as part of an experimentally-driven approach to discovering insights in social web data Apply advanced text-mining techniques such as TF-IDF, cosine similarity, collocation analysis, document summarization, and clique detection to human language data that you'll encounter all over the web Bootstrap interest graphs by discovering latent affinities between people, programming languages, and coding projects from GitHub data Visualize social web data with D3, a state-of-the-art HTML5 and JavaScript toolkit The ebook's source code is maintained in a GitHub repository maintained by the author and can be deployed as turn-key virtual machine with each chapter's source code presented in an interactive and easy to use IPython Notebook format. No complex third-party installations or advanced Python knowledge is required to get the most out of this ebook. All the code and most recent updates to the code can be found at github: https://github.com/ptwobrussell/Mining-the-Social-Web-2nd-Edition
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September 2013 Lot

Giveaway Ended: September 30 at 06:00 pm EDT

Written by renowned data science experts Foster Provost and Tom Fawcett, Data Science for Business introduces the fundamental principles of data science, and walks you through the "data-analytic thinking" necessary for extracting useful knowledge and business value from the data you collect. This ebook also helps you understand the many data-mining techniques in use today. Based on an MBA course Provost has taught at New York University over the past ten years, Data Science for Business provides examples of real-world business problems to illustrate these principles. You’ll not only learn how to improve communication between business stakeholders and data scientists, but also how participate intelligently in your company’s data science projects. You’ll also discover how to think data-analytically, and fully appreciate how data science methods can support business decision-making. Understand how data science fits in your organization—and how you can use it for competitive advantage Treat data as a business asset that requires careful investment if you’re to gain real value Approach business problems data-analytically, using the data-mining process to gather good data in the most appropriate way Learn general concepts for actually extracting knowledge from data Apply data science principles when interviewing data science job candidates
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August 2013 Lot: 2 Llibres Offered

Giveaway Ended: Agost 26 a 06:00 pm EDT

Photoshop CC is truly amazing, but it can also be overwhelming if you’re just getting started. This ebook (available in .pdf, epub & mobi formats) makes learning Photoshop as easy as possible by explaining things in a friendly, conversational style—without technical jargon. After a thorough introduction to the program, you’ll delve deep into Photoshop’s secrets with expert tips and practical editing advice you can use every day. The important stuff you need to know: Learn your way around. Take a tour of Photoshop’s workspace and learn how to customize it. Unlock the magic. Use layers, masks, and Smart Objects to safely edit your images. Perfect your photos. Learn techniques for cropping, color-correcting, retouching, and combining photos. Master color. Drain, change, and add color; create gorgeous black-and-whites, partial-color effects, and duotones. Be artistic. Create illustrations, paintings, and pro-level text; use filters effectively, edit video, and create 3D art. Share your work. Produce great-looking images for print, presentations, and the Web. Work smarter and faster. Automate common chores and install plug-ins for complex tasks.
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With the success of SlideShare and other online presentation sites, slide presentations have become the language of business. This practical ebook (available in .pdf, epub and mobi formats) demonstrates how you can use this visual language to make the story of your organization, brand, or initiative effective and entertaining—and how social sharing networks like SlideShare, Prezi, and Scribd can present your story to a worldwide audience. Using real-world examples from SlideShare users, Present Yourself puts marketing principles and business trends in context to help you understand how online presentations can boost your business. The final chapter provides case studies that reveal how organizations and individuals use SlideShare to meet their needs. Learn the latest trends and technologies for visual communication in business Discover how SlideShare works, and get started with your own account Use SlideShare to plan, execute, and provide follow-up for event presentations Share your wealth of content to promote trust in your company or brand Anticipate a customer’s needs with knowledge-rich content about their market Collaborate with colleagues and conduct online business research Explore how presentations can help you recruit, hire, or get hired
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January 2012 Lot: 2 Llibres Offered

Giveaway Ended: Gener 30 a 06:00 pm EST

The modern human animal spends upwards of 11 hours out of every 24 in a state of constant consumption. Not eating, but gorging on information ceaselessly spewed from the screens and speakers we hold dear. Just as we have grown morbidly obese on sugar, fat, and flour—so, too, have we become gluttons for texts, instant messages, emails, RSS feeds, downloads, videos, status updates, and tweets. We're all battling a storm of distractions, buffeted with notifications and tempted by tasty tidbits of information. And just as too much junk food can lead to obesity, too much junk information can lead to cluelessness. The Information Diet shows you how to thrive in this information glut—what to look for, what to avoid, and how to be selective. In the process, author Clay Johnson explains the role information has played throughout history, and why following his prescribed diet is essential for everyone who strives to be smart, productive, and sane. In The Information Diet, you will: Discover why eminent scholars are worried about our state of attention and general intelligence Examine how today’s media—Big Info—give us exactly what we want: content that confirms our beliefs Learn to take steps to develop data literacy, attention fitness, and a healthy sense of humor Become engaged in the economics of information by learning how to reward good information providers Just like a normal, healthy food diet, The Information Diet is not about consuming less—it’s about finding a healthy balance that works for you
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The modern human animal spends upwards of 11 hours out of every 24 in a state of constant consumption. Not eating, but gorging on information ceaselessly spewed from the screens and speakers we hold dear. Just as we have grown morbidly obese on sugar, fat, and flour—so, too, have we become gluttons for texts, instant messages, emails, RSS feeds, downloads, videos, status updates, and tweets.
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February 2010 Lot

Giveaway Ended: February 26 at 06:00 pm EST

"How are you going to get rid of your Air Sandwich if you don't even know what it is? Provocative and practical at the same time." --Seth Godin, author of Linchpin "The New How is informative and provides exciting insights because the suggestions are practical and doable. Merchant gets the new reality--leadership fails not so much from flawed strategy as it does from failed processes of engagement from those responsible for implementing the strategy. In high-performing organizations, everyone acts like a leader, and they own the strategy and take actions to ensure its success. If you care about making a difference, read this book." --Barry Posner, author of The Leadership Challenge "Collaboration is a powerful, competitive weapon: this book shows you how to use it to win markets." --Mark Interrante, VP Content Products, Yahoo, Inc. "In a world in which the pace of change is ever quickening, collaboration, not control, is the route to a successful organization. This book tells you how to make your organization collaborative. And Nilofer Merchant's writing is a model of clarity." --Barry Schwartz, author of The Paradox of Choice: Why More Is Less "Want to transform your organization into a collaborative enterprise? Nilofer Merchant provides insightful and practical strategies in The New How." --Padmasree Warrior, CTO, Cisco Systems, Inc. "Merchant's book is a practical guide for the journey from strategy to implementation. The collaborative tools described here can help companies reach strategic success--and avoid pitfalls along the way." --Tom Kelley, General Manager, IDEO, and author of Ten Faces of Innovation Once in a generation, a book comes along that transforms the business landscape. For today's business leaders, The New How redefines the way companies create strategies and win new markets. Management gurus have always said "people matter." But those same gurus still relegate strategy to an elite set of executives who focus on frameworks, long presentations, and hierarchical approaches. Business strategy typically has been planned by corporate chiefs in annual meetings, and then dictated to managers to carry out. The New How turns that notion on its head. After many years of working with Apple, Adobe, HP, and many other companies, Nilofer Merchant discovered the secret sauce: the best way to create a winning strategy is to include employees at all levels, helping to create strategy they not only believe in, but are also equipped to implement. In The New How, Nilofer shows today's corporate directors, executives, and managers how they can transform their traditional, top-down approach to strategy planning and execution into collaborative "stratecution" that has proven to be significantly more effective. Enhance performance and outcomes by deflating the "air sandwich" between executives in the boardroom and employees Recognize that strategy and execution are thoroughly intertwined Understand how successful strategy is founded in effective idea selection-a pile of good ideas doesn't necessarily build good strategy Create company strategy and link it to targeted execution, using the practical models and techniques provided
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November 2009 Lot: 3 Llibres Offered

Giveaway Ended: November 29 at 06:00 pm EST

" at 7:48 a.m. on a Tuesday, I am showered, cleaned, shaved, pruned, fed, and deodorized, wearing a pressed shirt and shiny shoes, in a cab on my way to the San Francisco waterfront I'm far from home, going to an unfamiliar place, and performing for strangers, three stressful facts that mean anything can happen " In this hilarious and highly practical book, author and professional speaker Scott Berkun reveals the techniques behind what great communicators do, and shows how anyone can learn to use them well. For managers and teachers-and anyone else who talks and expects someone to listen-Confessions of a Public Speaker provides an insider's perspective on how to effectively present ideas to anyone. It's a unique, entertaining, and instructional romp through the embarrassments and triumphs Scott has experienced over 15 years of speaking to crowds of all sizes. With lively lessons and surprising confessions, you'll get new insights into the art of persuasion-as well as teaching, learning, and performance-directly from a master of the trade. Highlights include: Berkun's hard-won and simple philosophy, culled from years of lectures, teaching courses, and hours of appearances on NPR, MSNBC, and CNBC Practical advice, including how to work a tough room, the science of not boring people, how to survive the attack of the butterflies, and what to do when things go wrong The inside scoop on who earns $30,000 for a one-hour lecture and why The worst-and funniest-disaster stories you've ever heard (plus countermoves you can use) Filled with humorous and illuminating stories of thrilling performances and real-life disasters, Confessions of a Public Speaker is inspirational, devastatingly honest, and a blast to read. Please see a book trailer featuring Scott Berkun here: http://www.youtube.com/watch?v=SKFfvRI9N2E Advance Praise "A fresh, fun, memorable take on the most critical thing: what we say. Highly recommended." -Chris Anderson, Editor in Chief, Wired "Loved it! Anyone who speaks for a living-including teachers-will greatly benefit from this book." -Garr Reynolds, author of Presentation Zen
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Full Description What technologies do we need to solve the complex environmental, economic, social, and political challenges facing us today? As this thought-provoking book reveals, one tool for enacting change is already at our fingertips: the global network. Consider the private domains of companies, governments, and institutions along with the public Internet: we have an immense communications network that connects billions of people in ways we never thought possible. In this book, author Sarah Sorensen clearly demonstrates why this network is the best sustainable technology available to help us tackle a wide range of problems. If each of us represents a node on this network, then it's time we realize the potential we hold. The Sustainable Network is a call to action, urging individuals, governments, markets, and organizations to put the power of this network to good use. * Discover how the sustainable network connects us all, with examples of how it's already effecting change * Understand how this network magnifies the impact of even the smallest change and newest idea * Explore the role that various market and political forces play * Learn how the network can be improved to better address environmental, economic, and social conditions * Get practical advice that you or your business can follow now ABOUT THE AUTHOR Sarah Sorensen is currently the Sr. Manager of Corporate Communications at Juniper Networks. She has spearheaded Juniper's Corporate Social Responsibility initiatives and worked on the company's corporate sustainable program, while managing Juniper's business announcements, crisis communications, public sector outreach and overall corporate message consistency across all business units. She has developed and written dozens of white papers, byline articles, and presentations on and about the networking and security industries. A graduate of UCLA (1996) where she majored in English and was a member of UCLA's Division 1 women's soccer team, she has focused her efforts in marketing, communications, and public relations for both start-ups and Fortune 500 companies.
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Once in a generation, a book comes along that transforms the business landscape. For today's business leaders, The New How redefines the way companies create strategies and win new markets. Management gurus have always said "people matter." But those same gurus still relegate strategy to an elite set of executives with a focus on grids, frameworks, long presentations, and hierarchical approaches. Business strategy typically has been planned by corporate chiefs in annual meetings, and then dictated to managers to carry out. The New How turns that notion on its head. After many years of working with Apple, Adobe, HP, and many other companies, Nilofer Merchant discovered the secret sauce: the best way to create a winning strategy is to include employees at all levels, helping to create strategy they not only believe in, but are also equipped to implement. In The New How, Nilofer shows today's corporate directors, executives, and managers how they can transform their traditional, top-down approach to strategy planning and execution into collaborative "stratecution" that has proven to be significantly more effective. Enhance performance and outcomes by deflating the "air sandwich" between the execs in the boardroom and their employees Recognize that strategy and execution are thoroughly intertwined Understand how successful strategy is founded in effective idea selection -- a pile of good ideas doesn't necessarily build good strategy Create company strategy and link it to targeted execution, using the practical models and techniques provided About Nilofer Merchant Nilofer Merchant, CEO, strategist, and author, is a leading authority on creating business strategy to achieve success. She has honed her unique, collaborative approach to solving tough problems while working with and for companies like Adobe, Apple, Nokia, HP and others. As Rubicon’s founder and CEO, Nilofer leads a distinguished team of hands-on operational veterans. Her firm works with global corporations such as Hewlett-Packard, Pinnacle, Logitech, Openwave, Symantec, among others, to create solutions to win markets. Nilofer’s keynote presentations attract SRO crowds at business leadership events, technology expos, women’s conferences, and universities, ranging from AjaxWorld, CTIA, and PBWC, to Stanford. She’s won multiple awards for her insights on applying strategic thinking and innovation, and has been quoted or published in major business publications such as BusinessWeek, Entrepreneur, Fortune, and The Wall Street Journal. She has earned an MBA from Santa Clara University, a BS in Economics from University of San Francisco, and is a certified by Interaction Associates as an Instructor of Facilitative Leadership. Rough Cuts give you early access to content on cutting-edge technologies — before it's published. It lets you literally read the book as it is being written.
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