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S'està carregant… Renewing Unilever: Transformation and Traditionde Geoffrey Jones
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Unilever is one of the world's largest suppliers of fast moving consumer goods in foods, home and personal care. It operates in over 100 countries. Its scope and scale make it a unique global corporation. Yet the story of Unilever is not simply a tale of corporate evolution: Unilever is a corporation that has a big impact on the lives of people round the world. Indeed, a Unilever brand can be found in one in every two households worldwide. Geoffrey Jones, a leading business historian from the Harvard Business School, takes us inside this corporation, which, from its origins in Britain and the No s'han trobat descripcions de biblioteca. |
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Google Books — S'està carregant… GèneresClassificació Decimal de Dewey (DDC)338.8809Social sciences Economics Production Monopolies; Trusts MultinationalsLCC (Clas. Bibl. Congrés EUA)ValoracióMitjana: Sense puntuar.Ets tu?Fes-te Autor del LibraryThing. |