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The E-Myth Revisited: Why Most Small…
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The E-Myth Revisited: Why Most Small Businesses Don't Work and What… (1985 original; edició 1995)

de Michael E. Gerber

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2,324295,647 (3.93)2
In this compact disc edition of the totally revised underground bestseller -- The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business -- from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed -- and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in your business. After you have listened to The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way.… (més)
Membre:cloud9cloud9
Títol:The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It
Autors:Michael E. Gerber
Informació:HarperCollins (1995), Paperback, 268 pages
Col·leccions:La teva biblioteca
Valoració:*****
Etiquetes:Cap

Informació de l'obra

The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It de Michael E. Gerber (1985)

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This is a fine book showing some of the flaws of small businesses and why so many fail. The author uses a fictional small business owner who started a pie shop and running herself ragged. She has a great gift in making pies but is burning herself out. She was thinking about how she her job was making and selling pies when her business could and should be so much more.

Successful companies don’t actually sell the products that they make. They fulfill an emotional need of their clients. For instance, Southwest Airlines is not selling airline tickets but a fun way to travel. Disney is not selling you a Mickey Mouse hat but to experience having the innocence of child again. Harley-Davidson is not selling you a motorcycle – but a membership to a rebellious, unbridled culture.

My mind went racing while I thought of the four or five companies on my mind.

This book finally made some sense about why someone would write a book telling the world their secrets. The author possibly has hit a ceiling on the amount of time he can invest – the amount of money he can make. The only way he could make more money is to leverage himself in making CD’s, doing lectures, and yes, writing books.

The third major point this book made was about systems. I really dislike systems in the workplace because they dehumanize the person. However, the author made some of the best arguments against this notion. I’m forced to rethink my ideas on this subject.

But if you are a small business owner or are looking to become one, you really have to read this.
( )
  wellington299 | Feb 19, 2022 |
I wish I had read this book years ago. I unfortunately now know what went wrong with my father's business. It hurts to wish things could have been different if only we had know what is in this book. If you are going to start a business read this book first. ( )
  jenniebooknerd | Dec 31, 2021 |
An interesting book with interesting ideas that definitely get one pondering what it means to be an entrepreneur, rather than merely a technician who dislikes his manager.

Perhaps the biggest idea in the book is that a successful business is nothing more than a particularly ordered view of a piece of the world. By giving your employees and customers a predictable, consistent experience, you are able help them feel that their world is slightly less chaotic and scary. And as the owner of the business, you get to define what that structured view is. Most of the rest of the ideas in the book are corollaries to this idea (even those ideas mentioned before Gerber introduces this one).

The book is written in easy prose and doesn't take much actual reading time at all, although I spread it across several sittings over the course of a few weeks. I started slowing down a little in later chapters as Gerber got into some of the more tactical pieces, such as marketing and different types of systems, but mostly that's I don't see myself getting to that point yet for awhile.

As other comments have mentioned, I was a little put off by the serial installments of the fictionalized pie owner "Sarah" that Gerber uses to reillustrate his points at the end of each chapter. The dialogue between Gerber and his alleged client is simply not believable in many parts, and while I understand the usefulness of the gimmick, it probably could have been done away with or lessened as the book goes on. ( )
  octoberdad | Dec 16, 2020 |
On the John Lee Dumas' podcast Entrepreneurs on Fire, the book The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It* has been recommended countless times. I have finally had the opportunity to sit down and read Michael Gerber's book. I was definitely not disappointed. I would certainly recommend it to other business owners. Read more ( )
  skrabut | Sep 2, 2020 |
Think carefully about how you what your business embodies and how you want it to run. Really plan it all out carefully and it'll save you a lot of grief further downstream. Like how practical this book is! ( )
  bsmashers | Aug 1, 2020 |
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In this compact disc edition of the totally revised underground bestseller -- The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business -- from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed -- and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in your business. After you have listened to The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way.

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