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The Filter Bubble: What the Internet Is…
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The Filter Bubble: What the Internet Is Hiding from You (2011 original; edició 2011)

de Eli Pariser

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7563122,032 (3.9)15
The hidden rise of personalization on the Internet is controlling--and limiting--the information we consume. In 2009, Google began customizing its search results. Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on. According to MoveOn.org board president Eli Pariser, this change is symptomatic of the most significant shift to take place on the Web in recent years--the rise of personalization. Though the phenomenon has gone largely undetected until now, personalized filters are sweeping the Web, creating individual universes of information for each of us. Data companies track your personal information to sell to advertisers, from your political leanings to the hiking boots you just browsed on Zappos. In a personalized world, we will increasingly be typed and fed only news that is pleasant, familiar, and confirms our beliefs--and because these filters are invisible, we won't know what is being hidden from us. Our past interests will determine what we are exposed to in the future, leaving less room for the unexpected encounters that spark creativity, innovation, and the democratic exchange of ideas.--From publisher description.… (més)
Membre:yougotamber
Títol:The Filter Bubble: What the Internet Is Hiding from You
Autors:Eli Pariser
Informació:Penguin Press HC, The (2011), Edition: 1ST, Hardcover, 304 pages
Col·leccions:La teva biblioteca
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Etiquetes:to-read

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The Filter Bubble: What the Internet Is Hiding from You de Eli Pariser (2011)

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Es mostren 1-5 de 31 (següent | mostra-les totes)
I knew the basic information about the personalized web, but this book is a great explanation on how the internet changes itself based on who is looking at it.Very informative, a good read, and only made me a little bit paranoid about what information is out there about me. Go read this book and excuse me while I change my Facebook privacy settings and disable cookies. ( )
  fidgetyfern | Feb 23, 2021 |
Great research, even if sometimes the apocalyptic "the filter bubble will end the world as we know it" every three paragraphs got a little tiring. ( )
  ladyars | Dec 31, 2020 |
good book, scary stats
  bookbrig | Aug 5, 2020 |
A very scary book about the hold that large tech companies have over you and your data! Large companies see you as a source of advertising income, and that anything that you thing that you own, they feel that they have a claim on. ( )
  PDCRead | Apr 6, 2020 |
Required reading, I should think, for understanding the internet. I think I've had 40 or 50 discussions about ideas in this book. The ideas are in bite-sized chunks, so one can mull one, and share it easily. For example: "Eric Schmidet likes to point out that if you recorded all human communication from the dawn of time to 2003, it'd take up about 5 billion gigibytes of storage space. Now we're creating that much data every two days." ... "Inevitably this gives way to what Steve Rubel calls the attention crash." (p.11) Try sharing that idea and see what a great conversation it sparks!

Well researched - a hundred ideas put into a framework with an engaging writing style.

My own personal notes for worthy points of departure:
p.11, 43, 50, 69, 82, 89, 101, 150, 173, 211-215 - core of the book, 219, 222 Danah Boyd "We are at risk of the psychological equivalent of obesity", 236-237, 243.




( )
  MaryHeleneMele | May 6, 2019 |
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To my grandfather, Ray Pariser, who taught me that scientific knowledge is best used in the pursuit of a better world. And to my community of family and friends, who fill my bubble with intelligence, humor, and love.
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Few people noticed the post that appeared on Google's corporate blog on December 4, 2009. (Introduction)
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The hidden rise of personalization on the Internet is controlling--and limiting--the information we consume. In 2009, Google began customizing its search results. Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on. According to MoveOn.org board president Eli Pariser, this change is symptomatic of the most significant shift to take place on the Web in recent years--the rise of personalization. Though the phenomenon has gone largely undetected until now, personalized filters are sweeping the Web, creating individual universes of information for each of us. Data companies track your personal information to sell to advertisers, from your political leanings to the hiking boots you just browsed on Zappos. In a personalized world, we will increasingly be typed and fed only news that is pleasant, familiar, and confirms our beliefs--and because these filters are invisible, we won't know what is being hidden from us. Our past interests will determine what we are exposed to in the future, leaving less room for the unexpected encounters that spark creativity, innovation, and the democratic exchange of ideas.--From publisher description.

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