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Writing That Works; How to Communicate Effectively In Business (2000 original; edició 2000)
de Kenneth Roman (Autor), Joel Raphaelson (Autor)
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Writing That Works, 3rd Edition: How to Communicate Effectively in Business de Kenneth Roman (2000)
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The classic guide that helps you communicate your thoughts clearly, concisely, and effectively. Essential for every professional, from entry level to the executive suite, Writing that Works includes advice on all aspects of written communication--including business memos, letters, reports, speeches and resumes, and e-mail--and offers insights into political correctness and tips for using non-biased language that won't compromise your message. Concise and easy-to-use, Writing that Works features an accessible, at-a-glance style, full of bulleted "tips" and specific examples of good vs. bad writing. With dozens of samples and useful tips for composition, Writing That Works will show you how to improve anything you write: E-mails, memos and letters that get read--and get action Proposals, recommendations, and presentations that sell ideas Plans and reports that get things done Fund-raising and sales letters that produce results Resumes and letters that lead to interviews Speeches that make a point And much more.
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