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Writing That Works; How to Communicate…
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Writing That Works; How to Communicate Effectively In Business (2000 original; edició 2000)

de Kenneth Roman (Autor), Joel Raphaelson (Autor)

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1751118,408 (3.18)No n'hi ha cap
The classic guide that helps you communicate your thoughts clearly, concisely, and effectively. Essential for every professional, from entry level to the executive suite, Writing that Works includes advice on all aspects of written communication--including business memos, letters, reports, speeches and resumes, and e-mail--and offers insights into political correctness and tips for using non-biased language that won't compromise your message. Concise and easy-to-use, Writing that Works features an accessible, at-a-glance style, full of bulleted "tips" and specific examples of good vs. bad writing. With dozens of samples and useful tips for composition, Writing That Works will show you how to improve anything you write: E-mails, memos and letters that get read--and get action Proposals, recommendations, and presentations that sell ideas Plans and reports that get things done Fund-raising and sales letters that produce results Resumes and letters that lead to interviews Speeches that make a point And much more.    … (més)
Membre:kavyum
Títol:Writing That Works; How to Communicate Effectively In Business
Autors:Kenneth Roman (Autor)
Altres autors:Joel Raphaelson (Autor)
Informació:Collins Reference (2000), Edition: 3rd revised, 193 pages
Col·leccions:La teva biblioteca
Valoració:
Etiquetes:to-read

Detalls de l'obra

Writing That Works, 3rd Edition: How to Communicate Effectively in Business de Kenneth Roman (2000)

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Great start. Weak ending. Okay book.

What? You want more? But the big lesson that was constantly hammered in this book was that conciseness is better? What's that? You say it also emphasized giving people enough information to make a decision? Okay, here's more.

There is some good stuff in this book. The first couple of chapters in particular do an effective job explaining how to write more clearly and succinctly. This is a litany that is chanted in many other books, but this book reinforces it and drives it home with good insights and examples.

And then the importance of what is being shared begins to decline. Sections on presentations, memos, and letters have some value. However, they point out one of the major problems with this edition – the inability to properly address technological trends.

This third edition makes a valiant effort to include approaches to email and other changes that have come to pass with greater computerization of communications. But the approaches are still embedded in the past and you can see a certain reluctance by the authors to accept that a change has really come. This is not to say that the advice related to electronic and social media is wrong. Rather, it just feels like your uncle agreeing that the new electric cars are great but constantly drawing analogies to his old Desoto.

As the authors dig deeper into various business communications, the insights seem more rudimentary. The advice about proposals, resumes, sales, and fund-raising (to name a few) are fine, but far too specific. On the other hand, some topics need more information than can be handled in this small edition. As an example, the section on reports cannot speak to the broad scope of the various types of reports extant. Therefore, it paints with a broad brush and doesn't give the particulars most people need.

One of the true tests for me related to this type of book is how dog-eared the book is after I am done. After reading this book, there are a number of dog-ears at the beginning. The number then swiftly declines and, less than half-way through the book, there are none.

This is a decent reference and reminder, and it will be in the part of the grammar/writing library which I keep close to my desk. However, if I were to misplace it, I wouldn't rush out to find a replacement. ( )
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Kenneth Romanautor primaritotes les edicionscalculat
Raphaelson, Joelautor principaltotes les edicionsconfirmat
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Wikipedia en anglès (2)

The classic guide that helps you communicate your thoughts clearly, concisely, and effectively. Essential for every professional, from entry level to the executive suite, Writing that Works includes advice on all aspects of written communication--including business memos, letters, reports, speeches and resumes, and e-mail--and offers insights into political correctness and tips for using non-biased language that won't compromise your message. Concise and easy-to-use, Writing that Works features an accessible, at-a-glance style, full of bulleted "tips" and specific examples of good vs. bad writing. With dozens of samples and useful tips for composition, Writing That Works will show you how to improve anything you write: E-mails, memos and letters that get read--and get action Proposals, recommendations, and presentations that sell ideas Plans and reports that get things done Fund-raising and sales letters that produce results Resumes and letters that lead to interviews Speeches that make a point And much more.    

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