S'està carregant…

Principles of Marketing

de Philip Kotler, Gary Anderson, Gary Armstrong (Autor)

Membres	Ressenyes	Popularitat	Valoració mitjana	Mencions
809	4	27,169	(3.82)	2
The 12th edition of this popular text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe. Thoroughly updated and streamlined, "Principles of Marketing" tells the stories that reveal the drama of modern marketing, reflecting the major trends and forces that are impacting this dynamic and ever-changing field. Topics include: the marketing environment, managing information, consumer & business buyer behavior, segmentation, targeting, and positioning, branding strategies, distribution channels, advertising and sales promotion, direct marketing, and the global marketplace. An excellent tool for anyone in marketing and sales, whether self- or corporate- employed.… (més)

tots els membres

▾Membres

Afegit fa poc per

mkduran58, Alecelintrepid, aditireads, Sajitrnair, CCRLibraryAZ, PBLibraryLondon, rubyman, Daan0, Markober

▾Etiquetes

▾Recomanacions de LibraryThing

▾Llistes

My List (231)

▾T'agradarà?

S'està carregant…

Apunta't a LibraryThing per saber si aquest llibre et pot agradar.

▾Converses (Enllaços)

No hi ha cap discussió a Converses sobre aquesta obra.

» Mira també 2 mencions

▾Ressenyes dels membres

Data ▼ | vots

Es mostren totes 4

An epic tale of how US marketers fight to create and capture value. (

)

rubyman | Feb 21, 2024 |

It is very useful to learn the basic of marketing. It is almost new with a valid access code.

MLJLibrary | May 1, 2018 |

"The 5th edition of Principles of Marketing makes the road to learning and teaching marketing more effective, easier, and more enjoyable than ever. Its streamlined approach strikes a careful balance between depth of coverage and ease of learning. The 5th edition's brand new learning design--with an integrative Concept Map at the start of each chapter, and insightful author comments throughout--enhances student understanding. When combined with a completely new MyMarketingLab, our online homework study tool, Principles of Marketing ensures that your students will come to class well prepared and leave class with a richer understanding of core marketing concepts, strategies, and practices. We have thoroughly updated the 5th edition of Principles of Marketing to reflect the major trends and forces that marketing must take into account in this era of customer value and relationships."--Publisher's website.

MLJLibrary | May 1, 2018 |

W. Library borrow for L.

velvetink | Mar 31, 2013 |

Data ▼ | vots

Es mostren totes 4

▾Ressenyes publicades

Sense ressenyes | afegeix-hi una ressenya

▾Altres autors

» Afegeix-hi altres autors (25 possibles)

Nom de l'autor	Càrrec	Tipus d'autor	Obra?	Estat
Philip Kotler	—	autor primari	totes les edicions	calculat
Anderson, Gary	—	autor principal	totes les edicions	confirmat
Armstrong, Gary	Autor	autor principal	totes les edicions	confirmat

▾Relacions entre sèries i obres

▾Premis i honors

mostra l'historial

▾Coneixement comú

Has d'iniciar sessió per poder modificar les dades del coneixement compartit.

Si et cal més ajuda, mira la pàgina d'ajuda del coneixement compartit.

Títol normalitzat

Títol original

Títols alternatius

Data original de publicació

Gent/Personatges

Llocs importants

Esdeveniments importants

Pel·lícules relacionades

Epígraf

Dedicatòria

Primeres paraules

Citacions

Darreres paraules

Nota de desambiguació

Editor de l'editorial

Creadors de notes promocionals a la coberta

Llengua original

CDD/SMD canònics

LCC canònic

▾Descripcions del llibre

The 12th edition of this popular text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe. Thoroughly updated and streamlined, "Principles of Marketing" tells the stories that reveal the drama of modern marketing, reflecting the major trends and forces that are impacting this dynamic and ever-changing field. Topics include: the marketing environment, managing information, consumer & business buyer behavior, segmentation, targeting, and positioning, branding strategies, distribution channels, advertising and sales promotion, direct marketing, and the global marketplace. An excellent tool for anyone in marketing and sales, whether self- or corporate- employed.

▾Descripcions provinents de biblioteques

No s'han trobat descripcions de biblioteca.

▾Descripció dels membres de LibraryThing

Descripció del llibre

Sumari haiku