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PRINCIPLES OF MARKETING de PHILIP KOTLER
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PRINCIPLES OF MARKETING (edició 1997)

de PHILIP KOTLER, GARY ARMSTRONG

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696324,389 (3.81)2
The 12th edition of this popular text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe. Thoroughly updated and streamlined, "Principles of Marketing" tells the stories that reveal the drama of modern marketing, reflecting the major trends and forces that are impacting this dynamic and ever-changing field. Topics include: the marketing environment, managing information, consumer & business buyer behavior, segmentation, targeting, and positioning, branding strategies, distribution channels, advertising and sales promotion, direct marketing, and the global marketplace. An excellent tool for anyone in marketing and sales, whether self- or corporate- employed.… (més)
Membre:SBIHRD
Títol:PRINCIPLES OF MARKETING
Autors:PHILIP KOTLER
Altres autors:GARY ARMSTRONG
Informació:NEW DELHI; PRENTICE HALL OF INDIA PVT LTD.
Col·leccions:La teva biblioteca
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Etiquetes:MARKETING

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Principles of Marketing de Philip Kotler

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It is very useful to learn the basic of marketing. It is almost new with a valid access code.
  MLJLibrary | May 1, 2018 |
"The 5th edition of Principles of Marketing makes the road to learning and teaching marketing more effective, easier, and more enjoyable than ever. Its streamlined approach strikes a careful balance between depth of coverage and ease of learning. The 5th edition's brand new learning design--with an integrative Concept Map at the start of each chapter, and insightful author comments throughout--enhances student understanding. When combined with a completely new MyMarketingLab, our online homework study tool, Principles of Marketing ensures that your students will come to class well prepared and leave class with a richer understanding of core marketing concepts, strategies, and practices. We have thoroughly updated the 5th edition of Principles of Marketing to reflect the major trends and forces that marketing must take into account in this era of customer value and relationships."--Publisher's website.
  MLJLibrary | May 1, 2018 |
W. Library borrow for L.
  velvetink | Mar 31, 2013 |
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Nom de l'autorCàrrecTipus d'autorObra?Estat
Philip Kotlerautor primaritotes les edicionscalculat
Anderson, Garyautor principaltotes les edicionsconfirmat
Armstrong, GaryAutorautor principaltotes les edicionsconfirmat
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The 12th edition of this popular text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe. Thoroughly updated and streamlined, "Principles of Marketing" tells the stories that reveal the drama of modern marketing, reflecting the major trends and forces that are impacting this dynamic and ever-changing field. Topics include: the marketing environment, managing information, consumer & business buyer behavior, segmentation, targeting, and positioning, branding strategies, distribution channels, advertising and sales promotion, direct marketing, and the global marketplace. An excellent tool for anyone in marketing and sales, whether self- or corporate- employed.

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