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S'està carregant… Amul's India : Based On 50 Years Of Advertising By daCunha Communication (edició 2012)de Amul's India Contributors (Autor)
Informació de l'obraAmul's India de Gujarat Co-operative Milk Marketing Federation Ltd
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The Amul campaign tells the stories of India, a hoarding at a time. The hoardings are markers of the 'popular' history of India and have been followed by fans for decades. Timeless and ageless, this long-running campaign has captivated Indians of all ages. No s'han trobat descripcions de biblioteca. |
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Google Books — S'està carregant… GèneresClassificació Decimal de Dewey (DDC)658.827Technology Management and auxiliary services Management Of Marketing BrandingLCC (Clas. Bibl. Congrés EUA)ValoracióMitjana:
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It traces 50 years of Amul advertising through outdoor hoardings, designed by advertising agency DaCunha communications. It traces the birth of the Amul slogan, how the Amul girl came about it be (first drawn and dreamt up by Eustace Fernandez) and various subjects it has covered over the years with wit, irreverence and no malice. Amul ads unintentionally became chronicler of times, as various events and people were covered by ads. It is an anthology selected by different people who have been associated with the brand in some way of other - Cyrus Broacha (once a copyrighter with DaCunha), Rahul Dravid, Big B, Harsha Bhogle, Sunil Gavaskar, Sylvester and Rahul DaCunha, Shobha De, Sania Mirza (all associated by being featured on Amul ads)and so on.
Only small complaint, I wanted to see more Amul hoardings in the book. I was quite unsatiated and was left wanting for more.
This book should be bought not only because of its merit but also since the proceeds of the book will be used to honor Class X students. ( )