Predictably Irrational

18,90
( )

18,90
( )

Ariely's book is interesting and entertaining. His experimental descriptions and explanations are easy to follow. I like how he applies the findings to all sorts of everyday scenarios. He sometimes drifts a little bit far from the collected data, but I find that engaging and captivating.

Sometimes, I was surprised by the research methods, for example, getting a research study with human participants approved because he happened to be friends with the right person. Don't they have an Ethical Review Board at MIT?

Anyways, the points Ariely makes ring true and will hopefully improve my future decision making. ( )

Admittedly I'm a sucker for decent pop psychology. Much of the content is repeated elsewhere. (Thinking Fast and Slow provides much more content.) But if your goal is an introduction on cognitive bias, which ought to be required learning, this is the best one I've read. Highly recommended! ( )

El esta estructurado como:
- introduccion a idea
- explicacion de como hicieron un estudio
- resultado
- conclusiones

Todo esto explicado de forma simple y amena. Es facil comprender sus conclusiones y recordar las ideas del libro gracias a los detalles de los estudios. Muy recomendable ( )