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Jab, Jab, Jab, Right Hook: How to Tell Your…
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Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World (edició 2013)

de Gary Vaynerchuk (Autor)

MembresRessenyesPopularitatValoració mitjanaMencions
226891,082 (4)3
"New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works. When managers and marketers outline their social media strategies, they plan for the "right hook"--their next sale or campaign that's going to knock out the competition. Even companies committed to jabbing--patiently engaging with customers to build the relationships crucial to successful social media campaigns--want to land the punch that will take down their opponent or their customer's resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don't.Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It's not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices--content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr"--… (més)
Membre:flebee
Títol:Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World
Autors:Gary Vaynerchuk (Autor)
Informació:Harper Business (2013), Edition: 1, 224 pages
Col·leccions:La teva biblioteca
Valoració:
Etiquetes:No n'hi ha cap

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Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World de Gary Vaynerchuk

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Es mostren 1-5 de 8 (següent | mostra-les totes)
easy to read/understand. great examples ( )
  RunsOnEspresso | Mar 25, 2020 |
The perfect social media and 21st century marketing handbook by Gary Vaynerchuk. For each major network there is a chapter with best practices and plenty of case studies that show you how to use those networks most effectively to maximize engagement and ROI. I love the concept: give, give, give, give, give, and then occasionally ask. This will probably be a winning marketing strategy in this century. Get this for your marketing team, and read it yourself. It was written in 2013 and it includes platforms like Pinterest and Snapchat as well. ( )
  remouherek | Feb 24, 2020 |
I will go out on a limb and say that this book is very good indeed.

The material is dated, yet it is relevant. The reason I say that this is dated, because the book was written several years back, and things have changed since then.

Having said that, here are my reasons for the 5-star rating

- the material is very specific and is very relevant to each channel.
- the analysis of the campaigns helps a lot and can give some pointers on what can work and what will not

His mastery of social media marketing is impressive. Gary writes in a simple manner, yet communicates the essence of each channel and how it can be used effectively - without resorting to complicated jargon.

This is a good book. ( )
  RajivC | Apr 10, 2019 |
Fantastisk bog. Både udstyr og indhold er helt i top, og bogen er en fornøjelse at læse. Forfatterens (Gary Vaynerchuk) pointe er at man på de forskellige sociale medieplatforme (og i livet som sådan) skal give, give, give førend man satser på at sælge, eller forvente noget tilbage. Billedet er fra boksesporten - man jabber, jabber, jabber (mange gange) førend man planter sin højre hånd lige i smasken på modstanderen. Sproget er kort og kontant, med mange fine frivoliteter, og til de forskellige kapitler er der illustrative eksempler.
Vaynerchuk leverer en masse jabs - og sætter selvfølgelig også sine højre hooks ind, og det sker på en måde, så jeg både er blevet underholdt - og har lært noget. ( )
  Tonny | Jun 14, 2016 |
I got a copy of this book through a Goodreads giveaway in return for a honest review.

I admit that I need to re-read this book but I believe that to be my attention and not the book itself. It is a very good read with a lot of information and a common sense approach. ( )
  Terrell_Sanzone | Oct 7, 2015 |
Es mostren 1-5 de 8 (següent | mostra-les totes)
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"New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works. When managers and marketers outline their social media strategies, they plan for the "right hook"--their next sale or campaign that's going to knock out the competition. Even companies committed to jabbing--patiently engaging with customers to build the relationships crucial to successful social media campaigns--want to land the punch that will take down their opponent or their customer's resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don't.Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It's not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices--content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr"--

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