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The Naked Future: What Happens in a World That Anticipates Your Every Move?

de Patrick Tucker

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Mathematics. Science. Technology. Nonfiction. HTML:??A thorough yet thoroughly digestible book on the ubiquity of data gathering and the unraveling of personal privacy.? ??Daniel Pink, author of Drive
Thanks to recent advances in technology, prediction models for individual behavior grow more sophisticated by the day. Whether you??ll marry, commit a crime or fall victim to one, or contract a disease are becoming easily accessible facts. The naked future is upon us, and the implications are staggering.
Patrick Tucker draws on fascinating stories from health care to urban planning to online dating. He shows how scientists can predict your behavior based on your friends?? Twitter updates, anticipate the weather a year from now, figure out the time of day you??re most likely to slip back into a bad habit, and guess how well you??ll do on a test before you take it.
Tucker knows that the rise of Big Data is not always a good thing. But he also shows how we??ve gained tremendous benefits that we ha
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I didn't warm quickly to Patrick Tucker's "The Naked Future." Early in the book he spends a lot of time talking about what great strides retailers have made in predicting what we might buy and when. But the premise of the book, "what happens in a world that anticipates your every move," is direly important. Just as our brains construct the world with predictions and estimates, so too more of the technological blanket enveloping us is doing the same thing, for better or for worse.

"Although the future will soon feel very different, it will remain fundamentally what it has always been: a state we create through our decisions but cannot in fact experience."

That is a a recipe for a continuous sense of alienation in our lives, but also an environment where the mounds of data available will inevitably fall into our hands and give us the power to lift ourselves out of ignorance. ( )
  MylesKesten | Jan 23, 2024 |
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Mathematics. Science. Technology. Nonfiction. HTML:??A thorough yet thoroughly digestible book on the ubiquity of data gathering and the unraveling of personal privacy.? ??Daniel Pink, author of Drive
Thanks to recent advances in technology, prediction models for individual behavior grow more sophisticated by the day. Whether you??ll marry, commit a crime or fall victim to one, or contract a disease are becoming easily accessible facts. The naked future is upon us, and the implications are staggering.
Patrick Tucker draws on fascinating stories from health care to urban planning to online dating. He shows how scientists can predict your behavior based on your friends?? Twitter updates, anticipate the weather a year from now, figure out the time of day you??re most likely to slip back into a bad habit, and guess how well you??ll do on a test before you take it.
Tucker knows that the rise of Big Data is not always a good thing. But he also shows how we??ve gained tremendous benefits that we ha

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