The award-winning Writing Across the Media is the first textbook to take an integrated approach to media writing, emphasizing the fundamental writing skills common to all media and showing how to apply those skills to different media formats. Each chapter focuses on a particular aspect of the media writing process, integrating examples from print journalism, broadcasting, public relations, and advertising, to show students how different media cover the same event. The accompanying Web site offers resources for both instructors and students, and a unique interactive instructor's video illustrates how news stories are assembled from raw footage.