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Marissa Mayer and the Fight to Save Yahoo!…
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Marissa Mayer and the Fight to Save Yahoo! (edició 2015)

de Nicholas Carlson

MembresRessenyesPopularitatValoració mitjanaConverses
623329,397 (4.24)No n'hi ha cap
"When Yahoo hired star Google executive Marissa Mayer to be its CEO in 2012 employees rejoiced. They put posters on the walls throughout Yahoo's California's headquarters. On them, there was Mayer's face and one word: HOPE. But just more than a year later--on November 4, 2013--Mayer sat in front those same employees in a huge cafeteria on Yahoo's campus and took the beating of her life. Her hair wet, and her tone defensive, Mayer read and answered a series of employee-posed questions challenging the basic elements of her plan. There was anger in the room - and behind it, a question: Was Mayer actually going to be able to do this thing? Nicholas Carlson's fast-paced narrative is the inside story of how Yahoo got into such awful shape in the first place, Mayer's controversial rise at Google, and her desperate fight to save an Internet icon. "-- "A page-turning, warts-and-all narrative about Marissa Mayer's efforts to remake Yahoo as well as her own rise from Stanford University undergrad to CEO of a $30 billion corporation by the age of 38"--… (més)
Membre:idiopathic
Títol:Marissa Mayer and the Fight to Save Yahoo!
Autors:Nicholas Carlson
Informació:Twelve, Kindle Edition, 341 pages
Col·leccions:La teva biblioteca
Valoració:*****
Etiquetes:No n'hi ha cap

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Marissa Mayer and the Fight to Save Yahoo! de Nicholas Carlson

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I felt the title was somewhat misleading. While a portion of the book is dedicated to the few years Marissa Mayer was at the helm of Yahoo, the majority of the book was just a history of the company. Fortunately, that worked better for me. I doubt I could have read 200+ pages about just Ms. Mayer.
The book read a lot like what not to do in big business. There were a lot of mistakes made by both the various CEOs of Yahoo and the board of directors. They also made a lot of good decisions. However, the bad outweighed the good. By the time Mayer came along, the company had been mismanaged for so long I doubt anyone could have saved it.
There were several pivotal points for Yahoo and each time the ball was dropped. All of these points occurred prior to Mayer. For example, the failure of Yahoo to buy Facebook. Where would Yahoo be now if it had purchased Facebook? I can’t even imagine. It was a fascinating case study. ( )
  purpledog | Mar 2, 2021 |
If you enjoy the history of the internet and modern computing systems you will find this interesting. Of course not only is the final chapter left to be written, but the middle of the story is still to be written. ( )
  waldhaus1 | Oct 19, 2015 |
Fascinating book. We are about to begin another in the perennial and interminable battles for the presidency. Several of the candidates claim extensive experience as business leaders so it's always interesting to read the inside stories of corporate business successes, failures, and often malfeasance.

I've read many books about Enron, the HP/Compaq merger problems, the 2008 housing crisis, etc. and much of the blame for those debacles can be blamed on individuals at the top. What is it we consider success for a company? Increased stock prices?Long-term viability? Best products and services? One common factor seems to be enormous compensation regardless of success or failure.

Marissa Mayer was lucky. The initial investment in Alibabo was just paying off when she became CEO injecting huge amounts of capital into the struggling Yahoo whose founder, Yang, and Chairman of the Board Bostock had rejected a purchase of from Microsoft that would have paid stockholders a 62% premium!

One of the first things she did was to institute a management system used at Google (and at Enron, I might add.) It involves employees coming up with quantifiable goals which they are then measured against annually and get a score. "It was a forced curve. In general, only 75 percent of any group got in the top three buckets. Twenty-five percent of every team had to go into the bottom two—“ occasionally misses” and “misses.” The result: Teammates directly competed with each other to make sure that they weren’t a part of that 25 percent." Those with low scores get no raises and/or the axe. A well-intended system, it's major flaw is (as Kurt Eichenwald noted in his article in Fortune) that employees work poorly in groups because since there are usually quotas for each performance category even a good employee might rank low in a team of high performers, someone has to. That means they tend to work poorly in groups and to undermine each other since they were ranked relative to their colleagues. That's what happened at Enron as well. It tends to destroy morale.

Yahoo is currently under attack by shareholder activists who argue that Mayer has not turned Yahoo around, nor has she met any of her original goals or timetables. Whether anyone could have is another story. Yahoo got famous by providing something people needed at the right time in the evolution of the Internet. Reinventing oneself once a certain level of size is achieved is very difficult. The Yahoo saga continues and may be fun to watch.
( )
  ecw0647 | Jan 31, 2015 |
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"When Yahoo hired star Google executive Marissa Mayer to be its CEO in 2012 employees rejoiced. They put posters on the walls throughout Yahoo's California's headquarters. On them, there was Mayer's face and one word: HOPE. But just more than a year later--on November 4, 2013--Mayer sat in front those same employees in a huge cafeteria on Yahoo's campus and took the beating of her life. Her hair wet, and her tone defensive, Mayer read and answered a series of employee-posed questions challenging the basic elements of her plan. There was anger in the room - and behind it, a question: Was Mayer actually going to be able to do this thing? Nicholas Carlson's fast-paced narrative is the inside story of how Yahoo got into such awful shape in the first place, Mayer's controversial rise at Google, and her desperate fight to save an Internet icon. "-- "A page-turning, warts-and-all narrative about Marissa Mayer's efforts to remake Yahoo as well as her own rise from Stanford University undergrad to CEO of a $30 billion corporation by the age of 38"--

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