From how to deal with cyberbullying to the strange, true stories behind Barbie and G.I. Joe, media insider Bill Ratner takes an inside look at our wired-up world in a fascinating book--part memoir, part parenting guide--for the digital age. Landing his first job in advertising at age fourteen, Ratner learned early that the media doesn't necessarily have our best interests at heart. His career as one of America's most popular voiceover artists and his life as a parent and educator gives readers a first-hand look at the effects of digital media on children and what you can do about it.