In the bestselling tradition of The HP Way, The Spirit to Serve describes how one of the most successful businessmen of the twentieth century built the Marriott enterprise from a respectable $50-million-a-year business into the $12-billion international giant it is today. Told in J. W. Marriott, Jr.'s own words, The Spirit to Serve distills years of hard-earned wisdom and experience into twelve timeless lessons that managers at any level can implement in their own business lives. From effectively managing and motivating employees to preserving order amid change, Marriott recounts in vivid detail both his successes and his failures and what he learned from them.