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S'està carregant… UnMarketing: Everything Has Changed and Nothing is Different (edició 2016)de Scott Stratten (Autor)
Informació de l'obraUnmarketing de Scott Stratten
Cap S'està carregant…
Apunta't a LibraryThing per saber si aquest llibre et pot agradar. No hi ha cap discussió a Converses sobre aquesta obra. I knew a lot of this but the style was really engaging and I did end up with a bunch of notes and some food for thought. (One being that I really don't want to use SM for my marketing - let me work off of a website/newsletter model to start.) While twitter is no longer the great thing it was when this book was written (seriously, the advice to ignore the trolls works great when you're a white male, not so much for anyone else where being ignored often leads to escalation), creator monetization is now a thing, trade shows have now gone virtual, and of course there's nothing about the newest kid on the block TikTok, there's still a lot of value to be had ( ) Sense ressenyes | afegeix-hi una ressenya
"Stop marketing. Start UnMarketing. No one likes cold calls at dinnertime, junk mail overflowing your mailbox, and advertisements that interrupt your favorite shows. If this is "marketing," then the world would probably prefer whatever is the opposite of that. If you're ready to stop marketing and start engaging, then welcome to UnMarketing. The landscape of business-customer relationships is changing, and UnMarketing gives you innovative ways out of the old "Push and Pray" rut. Instead, draw the right customers to you through listening and engagement, enabling you to build trust and position yourself as their logical choice when they need you. This second edition includes new information on the rapidly changing marketing landscape, including details on targeted ads and search, Snapchat, brand engagement, and more"-- No s'han trobat descripcions de biblioteca. |
Debats actualsCap
Google Books — S'està carregant… GèneresClassificació Decimal de Dewey (DDC)658.8Technology Management and auxiliary services Management Of MarketingLCC (Clas. Bibl. Congrés EUA)ValoracióMitjana:
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