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S'està carregant… Made to Stick: Why Some Ideas Survive and Others Die (2007)de Chip Heath, Dan Heath
   No hi ha cap discussió a Converses sobre aquesta obra.  eri_kars | Jul 10, 2022 |  Nicely done. They definitely follow their own maxims and provide proof of their studies. Must read for advertisers. (  ) OutOfTheBestBooks | Sep 24, 2021 | Whether you're a CEO, a full-time mom, or a non-profit board member trying to raise money for community projects, you've got ideas that you need to communicate. But it's hard to transform the way people think and act. Explore the 6 key qualities seen over and over of an idea that is made to stick. They are simple, unexpected, concrete, credible, emotional, and stories. By Chip & Dan Heath GLC-Library | Aug 16, 2021 | Made to Stick ritaer | Aug 7, 2021 | This is the spiritual successor to Malcolm Gladwells “The Tipping Point”. One concept touched on in that book was the idea of stickiness - the ability for an idea to be memorable. While there were some parts of the book that stuck with me (give strong leads, people identify with people), many of the concepts I honestly forgot about. It left me thinking this book may have been more sticky if it were shorter and stuck to only the most impactful examples. (  ) adamfortuna | May 28, 2021 |
 The book is a rare combination of being both "an easy read" as well as providing thoughtful information that can be readily applied. I especially like that this book follows its own rules for stickiness.  "Made to Stick" might have followed its own advice a bit more. The analytical point of all those sticky ideas almost gets lost in the welter of anecdotes. The big sellers in this field of finding common ingredients in success/failure stories are rarely as thorough as "Stick," but they're usually easier to incorporate into your daily process. Much of the content of the book, however, has been said before, in other contexts, and often to a more satisfying end.
Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas--business people, teachers, politicians, journalists, and others--struggle to make their ideas "stick." Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? Educators and idea collectors Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the "human scale principle," using the "Velcro Theory of Memory," and creating "curiosity gaps." In this fast-paced tour of success stories (and failures), we discover that sticky messages of all kinds--from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony--draw their power from the same six traits. This book that will transform the way you communicate ideas.--From publisher description. No s'han trobat descripcions de biblioteca. |
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 Google Books — S'està carregant…GèneresClassificació Decimal de Dewey (DDC)302.13 — Social sciences Social Sciences Social Interaction General topics of social interaction Social choiceLCC (Clas. Bibl. Congrés EUA)ValoracióMitjana: (4.05)
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Ideas are sticky if they have the attributes of SUCCES*. That acronym is meant to remind you that ideas sticky ideas are simple, unexpected, concrete, credible, emotional, and have stories. Simple is the one non-negotiable. If an idea does not have a simple, clear core message, it will not stick. The Heath brothers give in depth explanations of each attribute and provide case studies that apply them.
If you are interested in making ideas memorable (and, therefore, actionable), I recommend Made to Stick.
* I do appreciate that they didn't come up with another "S" just so success would be spelled correctly (