IniciGrupsConversesMésTendències
Cerca al lloc
Aquest lloc utilitza galetes per a oferir els nostres serveis, millorar el desenvolupament, per a anàlisis i (si no has iniciat la sessió) per a publicitat. Utilitzant LibraryThing acceptes que has llegit i entès els nostres Termes de servei i política de privacitat. L'ús que facis del lloc i dels seus serveis està subjecte a aquestes polítiques i termes.
Hide this

Resultats de Google Books

Clica una miniatura per anar a Google Books.

Made to Stick: Why Some Ideas Survive and…
S'està carregant…

Made to Stick: Why Some Ideas Survive and Others Die (2007 original; edició 2007)

de Chip Heath (Autor)

MembresRessenyesPopularitatValoració mitjanaMencions
3,680742,505 (4.07)25
Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas--business people, teachers, politicians, journalists, and others--struggle to make their ideas "stick." Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? Educators and idea collectors Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the "human scale principle," using the "Velcro Theory of Memory," and creating "curiosity gaps." In this fast-paced tour of success stories (and failures), we discover that sticky messages of all kinds--from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony--draw their power from the same six traits. This book that will transform the way you communicate ideas.--From publisher description.… (més)
Membre:mdhunt
Títol:Made to Stick: Why Some Ideas Survive and Others Die
Autors:Chip Heath (Autor)
Informació:Random House (2007), Edition: 1st, 291 pages
Col·leccions:La teva biblioteca
Valoració:
Etiquetes:to-read

Detalls de l'obra

Made to Stick: Why Some Ideas Survive and Others Die de Chip Heath (2007)

S'està carregant…

Apunta't a LibraryThing per saber si aquest llibre et pot agradar.

No hi ha cap discussió a Converses sobre aquesta obra.

» Mira també 25 mencions

Anglès (70)  Castellà (2)  Francès (1)  Alemany (1)  Totes les llengües (74)
Es mostren 1-5 de 74 (següent | mostra-les totes)
A lot of books based on 'rules' or 'principals' seem very arbitrary. The suggestions in this book actually seem pretty right-on. ( )
  mitchtroutman | Jun 14, 2020 |
Very useful, filled with practical examples and ways to implement the tips. Recommend for anyone who'd like to improve her/his communication skills ( )
  decaturmamaof2 | Nov 28, 2018 |
Reading this & another book by the same brothers with a colleague to present at a faculty meeting. It's a clear, specific & frequently funny depiction of why ideas and, esp. for our crowd, lessons in the classroom "stick". They must be simple, unexpected, concrete, credible, emotional, and story-embedded. Lots of compelling anecdotes illustrate. Most interesting, newest-to-me notion was that of the power of identity (i.e., "I am a teacher/Oregonian/etc. & we behave or believe thus & so." ( )
  msmilton | Jul 18, 2018 |
Reading this & another book by the same brothers with a colleague to present at a faculty meeting. It's a clear, specific & frequently funny depiction of why ideas and, esp. for our crowd, lessons in the classroom "stick". They must be simple, unexpected, concrete, credible, emotional, and story-embedded. Lots of compelling anecdotes illustrate. Most interesting, newest-to-me notion was that of the power of identity (i.e., "I am a teacher/Oregonian/etc. & we behave or believe thus & so." ( )
  msmilton | Jul 18, 2018 |
Pourquoi certaines idées survivent et d'autres meurent?
  ACParakou | May 31, 2018 |
Es mostren 1-5 de 74 (següent | mostra-les totes)
The book is a rare combination of being both "an easy read" as well as providing thoughtful information that can be readily applied.
afegit per Katya0133 | editaLeadership, George Manthey (Sep 1, 2007)
 
I especially like that this book follows its own rules for stickiness.
afegit per Katya0133 | editaJournal for Quality & Participation, Rick Maurer (Sep 1, 2007)
 
"Made to Stick" might have followed its own advice a bit more. The analytical point of all those sticky ideas almost gets lost in the welter of anecdotes.
afegit per Katya0133 | editaThe Wall Street Journal, Joanna L. Ossinger (Jun 1, 2007)
 
The big sellers in this field of finding common ingredients in success/failure stories are rarely as thorough as "Stick," but they're usually easier to incorporate into your daily process.
afegit per Katya0133 | editaAdvertising Age, Matt Kinsey (May 14, 2007)
 
Much of the content of the book, however, has been said before, in other contexts, and often to a more satisfying end.
afegit per Katya0133 | editaCommunication World, Bill Combs (May 1, 2007)
 

» Afegeix-hi altres autors

Nom de l'autorCàrrecTipus d'autorObra?Estat
Heath, Chipautor primaritotes les edicionsconfirmat
Heath, Danautor principaltotes les edicionsconfirmat
Kahlenberg, CharlesNarradorautor secundarialgunes edicionsconfirmat
Has d'iniciar sessió per poder modificar les dades del coneixement compartit.
Si et cal més ajuda, mira la pàgina d'ajuda del coneixement compartit.
Títol normalitzat
Informació del coneixement compartit en anglès. Modifica-la per localitzar-la a la teva llengua.
Títol original
Títols alternatius
Data original de publicació
Gent/Personatges
Informació del coneixement compartit en italià. Modifica-la per localitzar-la a la teva llengua.
Llocs importants
Esdeveniments importants
Pel·lícules relacionades
Premis i honors
Informació del coneixement compartit en anglès. Modifica-la per localitzar-la a la teva llengua.
Epígraf
Dedicatòria
Informació del coneixement compartit en anglès. Modifica-la per localitzar-la a la teva llengua.
To Dad, for driving an old tan Chevette while putting us through college.

To Mom, for making us breakfast every day for eighteen years. Each.
Primeres paraules
Informació del coneixement compartit en anglès. Modifica-la per localitzar-la a la teva llengua.
A friend of a friend of ours is a frequent business traveler.
Citacions
Darreres paraules
Informació del coneixement compartit en anglès. Modifica-la per localitzar-la a la teva llengua.
Nota de desambiguació
Editor de l'editorial
Creadors de notes promocionals a la coberta
Llengua original
Informació del coneixement compartit en anglès. Modifica-la per localitzar-la a la teva llengua.
CDD/SMD canònics

Referències a aquesta obra en fonts externes.

Wikipedia en anglès (3)

Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas--business people, teachers, politicians, journalists, and others--struggle to make their ideas "stick." Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? Educators and idea collectors Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the "human scale principle," using the "Velcro Theory of Memory," and creating "curiosity gaps." In this fast-paced tour of success stories (and failures), we discover that sticky messages of all kinds--from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony--draw their power from the same six traits. This book that will transform the way you communicate ideas.--From publisher description.

No s'han trobat descripcions de biblioteca.

Descripció del llibre
Sumari haiku

Dreceres

Cobertes populars

Valoració

Mitjana: (4.07)
0.5 1
1 4
1.5 2
2 23
2.5 3
3 100
3.5 13
4 249
4.5 18
5 209

Ets tu?

Fes-te Autor del LibraryThing.

 

Quant a | Contacte | LibraryThing.com | Privadesa/Condicions | Ajuda/PMF | Blog | Botiga | APIs | TinyCat | Biblioteques llegades | Crítics Matiners | Coneixement comú | 157,774,598 llibres! | Barra superior: Sempre visible