IniciGrupsConversesExplora
Cerca al lloc
Aquest lloc utilitza galetes per a oferir els nostres serveis, millorar el desenvolupament, per a anàlisis i (si no has iniciat la sessió) per a publicitat. Utilitzant LibraryThing acceptes que has llegit i entès els nostres Termes de servei i política de privacitat. L'ús que facis del lloc i dels seus serveis està subjecte a aquestes polítiques i termes.

Resultats de Google Books

Clica una miniatura per anar a Google Books.

Made to Stick: Why Some Ideas Survive and…
S'està carregant…

Made to Stick: Why Some Ideas Survive and Others Die (2007 original; edició 2007)

de Chip Heath (Autor)

MembresRessenyesPopularitatValoració mitjanaMencions
4,074792,559 (4.05)25
Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas--business people, teachers, politicians, journalists, and others--struggle to make their ideas "stick." Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? Educators and idea collectors Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the "human scale principle," using the "Velcro Theory of Memory," and creating "curiosity gaps." In this fast-paced tour of success stories (and failures), we discover that sticky messages of all kinds--from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony--draw their power from the same six traits. This book that will transform the way you communicate ideas.--From publisher description.… (més)
Membre:Katelyncondon
Títol:Made to Stick: Why Some Ideas Survive and Others Die
Autors:Chip Heath (Autor)
Informació:Random House (2007), Edition: 1st, 291 pages
Col·leccions:La teva biblioteca
Valoració:
Etiquetes:Cap

Informació de l'obra

Made to Stick: Why Some Ideas Survive and Others Die de Chip Heath (2007)

Afegit fa poc perMeyerFamily, biblioteca privada, NikkiStarcatShields, DSGipper, jdm9970, JudyGibson, mktoronto, TCDS
S'està carregant…

Apunta't a LibraryThing per saber si aquest llibre et pot agradar.

No hi ha cap discussió a Converses sobre aquesta obra.

» Mira també 25 mencions

Anglès (75)  Castellà (2)  Francès (1)  Alemany (1)  Totes les llengües (79)
Es mostren 1-5 de 79 (següent | mostra-les totes)
Made to Stick is an in depth discussion of what makes ideas memorable. In addition to having lots of good advice, the book contains lots of sticky stories which make it just plain entertaining.

Ideas are sticky if they have the attributes of SUCCES*. That acronym is meant to remind you that ideas sticky ideas are simple, unexpected, concrete, credible, emotional, and have stories. Simple is the one non-negotiable. If an idea does not have a simple, clear core message, it will not stick. The Heath brothers give in depth explanations of each attribute and provide case studies that apply them.

If you are interested in making ideas memorable (and, therefore, actionable), I recommend Made to Stick.

* I do appreciate that they didn't come up with another "S" just so success would be spelled correctly ( )
  eri_kars | Jul 10, 2022 |
Nicely done. They definitely follow their own maxims and provide proof of their studies. Must read for advertisers. ( )
  OutOfTheBestBooks | Sep 24, 2021 |
Whether you're a CEO, a full-time mom, or a non-profit board member trying to raise money for community projects, you've got ideas that you need to communicate. But it's hard to transform the way people think and act. Explore the 6 key qualities seen over and over of an idea that is made to stick. They are simple, unexpected, concrete, credible, emotional, and stories.
By Chip & Dan Heath
  GLC-Library | Aug 16, 2021 |
Made to Stick
  ritaer | Aug 7, 2021 |
This is the spiritual successor to Malcolm Gladwells “The Tipping Point”. One concept touched on in that book was the idea of stickiness - the ability for an idea to be memorable.

While there were some parts of the book that stuck with me (give strong leads, people identify with people), many of the concepts I honestly forgot about. It left me thinking this book may have been more sticky if it were shorter and stuck to only the most impactful examples. ( )
  adamfortuna | May 28, 2021 |
Es mostren 1-5 de 79 (següent | mostra-les totes)
The book is a rare combination of being both "an easy read" as well as providing thoughtful information that can be readily applied.
afegit per Katya0133 | editaLeadership, George Manthey (Sep 1, 2007)
 
I especially like that this book follows its own rules for stickiness.
afegit per Katya0133 | editaJournal for Quality & Participation, Rick Maurer (Sep 1, 2007)
 
"Made to Stick" might have followed its own advice a bit more. The analytical point of all those sticky ideas almost gets lost in the welter of anecdotes.
afegit per Katya0133 | editaThe Wall Street Journal, Joanna L. Ossinger (Jun 1, 2007)
 
The big sellers in this field of finding common ingredients in success/failure stories are rarely as thorough as "Stick," but they're usually easier to incorporate into your daily process.
afegit per Katya0133 | editaAdvertising Age, Matt Kinsey (May 14, 2007)
 
Much of the content of the book, however, has been said before, in other contexts, and often to a more satisfying end.
afegit per Katya0133 | editaCommunication World, Bill Combs (May 1, 2007)
 

» Afegeix-hi altres autors

Nom de l'autorCàrrecTipus d'autorObra?Estat
Heath, Chipautor primaritotes les edicionsconfirmat
Heath, Danautor principaltotes les edicionsconfirmat
Kahlenberg, CharlesNarradorautor secundarialgunes edicionsconfirmat
Has d'iniciar sessió per poder modificar les dades del coneixement compartit.
Si et cal més ajuda, mira la pàgina d'ajuda del coneixement compartit.
Títol normalitzat
Informació del coneixement compartit en anglès. Modifica-la per localitzar-la a la teva llengua.
Títol original
Títols alternatius
Data original de publicació
Gent/Personatges
Informació del coneixement compartit en italià. Modifica-la per localitzar-la a la teva llengua.
Llocs importants
Esdeveniments importants
Pel·lícules relacionades
Premis i honors
Informació del coneixement compartit en anglès. Modifica-la per localitzar-la a la teva llengua.
Epígraf
Dedicatòria
Informació del coneixement compartit en anglès. Modifica-la per localitzar-la a la teva llengua.
To Dad, for driving an old tan Chevette while putting us through college.

To Mom, for making us breakfast every day for eighteen years. Each.
Primeres paraules
Informació del coneixement compartit en anglès. Modifica-la per localitzar-la a la teva llengua.
A friend of a friend of ours is a frequent business traveler.
Citacions
Darreres paraules
Informació del coneixement compartit en anglès. Modifica-la per localitzar-la a la teva llengua.
Nota de desambiguació
Editor de l'editorial
Creadors de notes promocionals a la coberta
Llengua original
Informació del coneixement compartit en anglès. Modifica-la per localitzar-la a la teva llengua.
CDD/SMD canònics
LCC canònic

Referències a aquesta obra en fonts externes.

Wikipedia en anglès (3)

Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas--business people, teachers, politicians, journalists, and others--struggle to make their ideas "stick." Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? Educators and idea collectors Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the "human scale principle," using the "Velcro Theory of Memory," and creating "curiosity gaps." In this fast-paced tour of success stories (and failures), we discover that sticky messages of all kinds--from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony--draw their power from the same six traits. This book that will transform the way you communicate ideas.--From publisher description.

No s'han trobat descripcions de biblioteca.

Descripció del llibre
Sumari haiku

Cobertes populars

Dreceres

Valoració

Mitjana: (4.05)
0.5 1
1 5
1.5 2
2 25
2.5 3
3 109
3.5 13
4 263
4.5 19
5 217

Ets tu?

Fes-te Autor del LibraryThing.

 

Quant a | Contacte | LibraryThing.com | Privadesa/Condicions | Ajuda/PMF | Blog | Botiga | APIs | TinyCat | Biblioteques llegades | Crítics Matiners | Coneixement comú | 182,979,236 llibres! | Barra superior: Sempre visible