Clica una miniatura per anar a Google Books.
S'està carregant… Secrets and Lies: The Anatomy of an Anti-environmental PR Campaign (edició 2000)de Nicky Hager, Bob Burton
Informació de l'obraSecrets and Lies: The Anatomy of an Anti-Environmental PR Campaign de Nicky Hager
Cap S'està carregant…
Apunta't a LibraryThing per saber si aquest llibre et pot agradar. No hi ha cap discussió a Converses sobre aquesta obra. Eye-opening stuff. In the 1990s state-owned enterprise Timberlands wanted to keep logging old-growth native forests on the West Coast. But most New Zealanders didn't want them to—even the West Coasters were happy for the forestry to stop, and the National government of the day would've spent tens of millions to compensate them for the couple of dozen lost jobs. Timberlands had other ideas though, and spent huge sums hiring three PR companies to discredit anti-logging environmental groups, and lobby politicians, public servants, and the general public to allow "sustainable" logging to continue. A massive document leak by disgruntled Timberlands employees exposed all this to the authors, who pitilessly document the shoddy affair: fake letters to the editor written by PR people, responding to every published bit of criticism; painting over anti-Timberlands graffiti in central Wellington; paying a VUW student, son of a Timberlands exec, $50 an hour to infiltrate the University environmental action group and report back (the student, swollen-headed with his exploits, bragged to a woman he was dating, who told her friend, who told the authors); thousands of dollars of community grants to the West Coast to improve locals' negative impressions of Timberlands; setting up a fake grassroots pro-logging group on the Coast to spout Timberlands talking points; cushy junkets for politicians with helicopter flyovers, wining and dining, and field trips to carefully picked bits of nice-looking logged forest; and currying influence with every supposedly-neutral civil servant who could give them insider info. An exposé of US-style lobbying, all done with taxpayer money to interfere with the political oversight of a taxpayer-owned company. ( ) Sense ressenyes | afegeix-hi una ressenya
What can Americans concerned about the environment learn about a campaign to promote clearcutting in New Zealand? This book offers a playbook for a PR effort that could take place anywhere -- and demonstrates the lengths logging firms and governments will go to get what they want. It's a blueprint for an end run around democracy in New Zealand, in Europe, in the United States.Most of us have no way of knowing what goes on behind the news: what isn't true, what we are not being told and who is pulling the strings. This book changes that. Using the example of environmental controversy -- in this case logging of West Coast native forests by the New Zealand state-owned Timberlands West Coast -- Nicky Hager and Bob Burton have produced a remarkable expose of how governments and business interests can use public relations to manipulate political debate. The story that emerges, of unscrupulous PR tactics by the international PR firm Shandwick and a casual policy of telling the public what is useful rather than what is true, serves as a warning and an example of the same forces at work in the United States.Using hundreds of pages of internal PR documents that were leaked by insiders offended at what they saw happening, Secrets and Lies provides a unique window on how PR muscle can steamroll public opinion. We see Timberlands systematically attacking critics, arranging the creation of an 'independent' pro-logging community, group, cultivating allies in academia, government and environmental groups, compromising the independence of politicians and journalists and much more -- all for the unworthy cause of keeping native forest logging going after most New Zealanders believed it should end. No s'han trobat descripcions de biblioteca. |
Debats actualsCapCobertes populars
Google Books — S'està carregant… GèneresClassificació Decimal de Dewey (DDC)363.7Social sciences Social problems and services; associations Other social problems and services Environmental problemsLCC (Clas. Bibl. Congrés EUA)ValoracióMitjana:
Ets tu?Fes-te Autor del LibraryThing. |