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Wikinomics: How Mass Collaboration Changes Everything (2006)

de Don Tapscott, Anthony D. Williams

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In just the last few years, traditional collaboration--in a meeting room, a conference call, even a convention center--has been superseded by collaborations on an astronomical scale. Today, encyclopedias, jetliners, operating systems, mutual funds, and many other items are being created by teams numbering in the thousands or even millions. While some leaders fear the heaving growth of these massive online communities, Wikinomics proves this fear is folly. Smart firms can harness collective capability and genius to spur innovation, growth, and success. A brilliant guide to one of the most profound changes of our time, Wikinomics challenges our most deeply rooted assumptions about business and will prove indispensable to anyone who wants to understand competitiveness in the twenty-first century. Based on a $9 million research project led by bestselling author Don Tapscott, Wikinomics shows how masses of people can participate in the economy like never before. They are creating TV news stories, sequencing the human genome, remixing their favorite music, designing software, finding a cure for disease, editing school texts, inventing new cosmetics, or even building motorcycles. You'll read about: --Rob McEwen, the Goldcorp, Inc., CEO who used open source tactics and an online competition to save his company and breathe new life into an old-fashioned industry. --Flickr, Second Life, YouTube, and other thriving online communities that transcend social networking to pioneer a new form of collaborative production. --Mature companies like Procter & Gamble that cultivate nimble, trust-based relationships with external collaborators to form vibrant business ecosystems. An important look into the future, Wikinomics will be your road map for doing business in the twenty-first century.… (més)
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» Mira també 11 mencions

Anglès (33)  Italià (3)  Castellà (2)  Francès (1)  Totes les llengües (39)
Es mostren 1-5 de 39 (següent | mostra-les totes)
yeah... no. I didn't look at the date of publication before i started reading this one. A tech/trend book written in 2006 is really not worth reading any more. Don't bother. I didn't. stopped after about a third. ( )
  rickycatto | Sep 9, 2020 |
good intentions, probably best for those just discovering what everyone else has been doing for years (ie, editing wikis, 'collaborating', etc.) I think it is a great study of how business is finally coming around to seeing the value of what we have already been doing for a while.

Note: this book has an optimistic tone to it that borders on boosterism. ( )
  timjaeger | Jan 7, 2019 |
3 ( )
  ronchan | Nov 14, 2016 |
Um clássico e de alguma forma uma leitura importante para quem queira aprofundar e empreender no contexto do negócio digital.

O tempo tornou entretanto, a sua leitura algo datada
  lbgouveia | May 17, 2016 |
“The monolithic, self-contained, inwardly focused corporation is dying" -- is the gist of this enjoyable book. However, it's not just all about the old-guard's eschaton; /Wikinomics/ is primarily about the new type of corporation taking over the world. To wit:

"Regardless of the industry you compete in, or whether your firm is large or small, internal capabilities and a handful of pre-web partnerships are not sufficient to meet the market’s expectations for growth and innovation. Winning companies today have open and porous boundaries, and compete by reaching outside their walls to harness external knowledge, resources and capabilities. They’re like a hub for innovation, and a magnet for uniquely qualified minds. They focus their internal staff on value integration and orchestration, and treat the world as their R&D department. All of this adds up to a new kind of collaborative enterprise. An ecosystem of peers that is constantly shaping and re-shaping clusters of knowledge and capability to compete on an international basis.”

Forget about the Age of Aquarius; this is the new Age of Mass Collaboration.

“The new age of mass collaboration will no doubt seem complex and uncertain. And it’s true that collaboration and openness are more art than science. Leaders must prepare their collaborative minds and companies will need unique capabilities to work in collaborative environments. Capabilities to develop new kinds of relationships, sense important developments, add value, and turn nascent network knowledge into compelling value, are becoming the bread and butter of wealth creation and success.”

Second Life, Google, Amazon, Gold Corp: all are companies that follow this new, exciting business model. If you want to read something stimulating and visionary, read /Wikinomics/. ( )
  evamat72 | Mar 31, 2016 |
Es mostren 1-5 de 39 (següent | mostra-les totes)
"Strip out the waffle and there's potential for a good article in Wired or the Economist, but nowhere near enough to justify a 300+ page book. ... 3/10"
afegit per legallypuzzled | editaLinux Format, Andrew Gregory (Oct 1, 2008)
 

» Afegeix-hi altres autors (46 possibles)

Nom de l'autorCàrrecTipus d'autorObra?Estat
Don Tapscottautor primaritotes les edicionscalculat
Williams, Anthony D.autor principaltotes les edicionsconfirmat
Andújar Moreno, GemmaTraductorautor principalalgunes edicionsconfirmat
Cypryanski, Piotr. Tl.Traductorautor principalalgunes edicionsconfirmat
Dierlamm, HelmutTraductorautor principalalgunes edicionsconfirmat
Oomis, CarryTraductorautor principalalgunes edicionsconfirmat
Schäfer, UrselTraductorautor principalalgunes edicionsconfirmat
Sklar, AlanNarradorautor principalalgunes edicionsconfirmat
Vegetti, MatteoTraductorautor principalalgunes edicionsconfirmat
Vogler, WolfgangNarradorautor principalalgunes edicionsconfirmat
CYPRYAŃSKI, PiotrTraductorautor secundarialgunes edicionsconfirmat

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In just the last few years, traditional collaboration--in a meeting room, a conference call, even a convention center--has been superseded by collaborations on an astronomical scale. Today, encyclopedias, jetliners, operating systems, mutual funds, and many other items are being created by teams numbering in the thousands or even millions. While some leaders fear the heaving growth of these massive online communities, Wikinomics proves this fear is folly. Smart firms can harness collective capability and genius to spur innovation, growth, and success. A brilliant guide to one of the most profound changes of our time, Wikinomics challenges our most deeply rooted assumptions about business and will prove indispensable to anyone who wants to understand competitiveness in the twenty-first century. Based on a $9 million research project led by bestselling author Don Tapscott, Wikinomics shows how masses of people can participate in the economy like never before. They are creating TV news stories, sequencing the human genome, remixing their favorite music, designing software, finding a cure for disease, editing school texts, inventing new cosmetics, or even building motorcycles. You'll read about: --Rob McEwen, the Goldcorp, Inc., CEO who used open source tactics and an online competition to save his company and breathe new life into an old-fashioned industry. --Flickr, Second Life, YouTube, and other thriving online communities that transcend social networking to pioneer a new form of collaborative production. --Mature companies like Procter & Gamble that cultivate nimble, trust-based relationships with external collaborators to form vibrant business ecosystems. An important look into the future, Wikinomics will be your road map for doing business in the twenty-first century.

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