Every minute, every hour, every second, millions of people around the world are posting, commenting and chronically oversharing online. So, how can you make your brand stand out among all this chaos? You need creative content.Capture My Attention is your complete guide to creating online content that will attract attention and make you stand out from your competitors. Entertaining and engaging, this definitive guide is designed to make you laugh while providing you with hands-on strategies and techniques, plus workbook-style exercises, to instantly generate captivating content for your professional or personal brand. This book will teach you about:- What creativity is, and how to apply it to your content- Overcoming creative fear- The power of emotion in content- Finding your brand voice and using it- Enhancing your content with visuals- Incorporating storytelling for impact- Adding humour to your content toolkit- The drivers that fuel online sharing- Boosting your own creativity- Lessons from creative thought-leaders ... and much moreCapture My Attention's practical, step-by-step approach to getting creative proves that no matter your skillset or background, everyone is capable of creating compelling content that can cut through the madness of the online world.Jordana Borensztajn is a creative content consultant, humourist and social media trainer. When she's not busy helping clients develop and enhance their creativity, online content and social media marketing skills, you'll either find her taking selfies with miniature dogs or dressed as a giant Facebook Like button on the streets of New York.