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The Hacking of the American Mind: Inside the…
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The Hacking of the American Mind: Inside the Sugar-Coated Plot to Confuse… (edició 2017)

de Robert H. Lustig

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14119154,216 (3.93)2
"We all know that we can't put down our sodas or our cell phones. But what if these cravings are engineered--by design? And what if these desires actually cause damage--not just to ourselves, but to our families, our friends, and our entire society? While researching the toxic impact of sugar on our health for his New York Times best seller Fat Chance, Robert Lustig made a discovery that reaches beyond the politics of food. Our seemingly innocent addictions are far from it--they are biochemical, and they are damaging our bodies and our brains. With his trademark wit and incisiveness, Lustig reveals how these chemicals interact with one another to drive our behaviors, and how Big Business uses the science of addiction to keep us hooked--to our detriment, and for their profit. Dopamine is the 'reward' neurotransmitter that tells our brains 'This feels good, I want more.' Yet too much dopamine leads to addiction. Serotonin is the 'contentment' neurotransmitter that tells our brains 'This feels good, I have enough.' Yet too little serotonin leads to depression. Ideally, both should be in optimal supply. But too many of our simple pleasures have morphed into something else--a 6.5-ounce soda has become a Big Gulp; an afternoon with friends has been replaced by 1,000 friendings on Facebook. What we think we want, what we're told will bring us happiness, is just a clever marketing scheme to lead us to consume more and more. Wall Street, Madison Avenue, Las Vegas, Silicon Valley, and Washington, DC., have gotten inside our heads, exploiting newly discovered brain physiology and chemistry to confuse and conflate pleasure with happiness. Our behaviors are not our own, because our minds have been hacked. But there are ways to reclaim our health and our lives. Using that same brain science, Lustig offers solutions to defend ourselves against Corporate America, and to reengage in the pursuit of happiness, even in the face of overwhelming opposition. And the time to take action--for ourselves, for our children, and for all of society--is now."--Jacket.… (més)
Membre:HamletInExile6
Títol:The Hacking of the American Mind: Inside the Sugar-Coated Plot to Confuse Pleasure with Happiness
Autors:Robert H. Lustig
Informació:Avery, Kindle Edition, 352 pages
Col·leccions:La teva biblioteca
Valoració:
Etiquetes:to-read

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The Hacking of the American Mind: The Science Behind the Corporate Takeover of Our Bodies and Brains de Robert H. Lustig

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The thinking-mind operates as a self-justification system of support for a sense of segregate self that is more of a sense of narrative overlay to what has already happened. The mystery - or indeed unfolding revelation - of being is of an inner recognition or discernment. The job of the narrative continuity in self-usurping consciousness is to 'hide' - and render unacknowledged - a feared intimacy of being, by focusing within falsely framed self-definitions - through which 'reality' seems to conform and comply with its image or model.

Direct knowing, intuition, inspiration, guidance, recognition, revelation, being moved, extended and met trust, relational honesty - are all suppressed or subverted and taken credit for by a false sense of control OVER - rather than the true acceptance of balancing within a wholeness of being.

There are neurological correspondences with psychic-emotional choices - such as illuminated in Robert Lustig's “The Hacking of the American Mind - The Science Behind the Corporate Takeover of Our Bodies and Brains”.

But regardless the inducements or deceits by which we may choose to 'sell our (intimacy of) Soul-awareness' for what seems like power and self-specialness, or seems to make a sense of powerlessness more tolerable... we remain free to accept or not - that is - to choose - where we give our attention. And in recognizing, discerning and accepting that the false is false and costs us the true - it no longer attracts or compels attention or allegiance. Accounting for such a decision is unnecessary - for it is simply restoration of a clear channel of communication and relationship - which is anathema to the 'Wizard of Oz' behind his curtained booth.

Some neuroscientists might be saying the opposite - in the sense of what would often be called mindless behaviour or the seeming abnegation or lack of thinking capacity. This is not true. The subconscious operates an automatic response to conditioned triggers and mind-capture or mind-control relative to the conditioning agent meets an agreement with self-security or protection for the fear-conditioned attempt to escape or mitigate fears it chooses not to face as a result of the framing of its thinking. While it accepts the 'language' of such framing, it's 'choices' are predetermined by who it has chosen to accept itself to be - in terms of the world it has yet experienced. The denial and hatred of a true intimacy of being is the hallmark of deep-seated guilt - that runs through the generations as a collective cultural 'conditioning' that if questioned at all is called 'the human condition'.

The mind in the world is ever aware of where NOT to go - and yet operates such filters without noticing. So in the theme of putting a hot issue into the long grass - or setting up insoluble problems in which to 'use up' or engage huge resource, we 'search for the truth' - but actually - only for patents and memes by which to seem to become 'more' powerful or 'more' privileged and protected' .

This mind is not your friend - because it empowers and protects the 'problem' from true resolution under seemingly opposable banners of righteous campaign.

While 'War on this, that and the other' may seem worthy, they always operate war on freedom, communication, and informed consent. Doublespeak. ( )
  antao | Jul 26, 2021 |
Comprehensive and well-researched. He leaves the reader with a little hope for counteracting the corporate damage. Covers many issues. Exhaustive but tough read. Learn a lot about the biochemistry of the brain. ( )
  SusanWallace | Jul 10, 2021 |
I heard a talk by him (https://youtu.be/x4sRsb0a30Y titled: "Dr. Robert Lustig The Hacking of the American Mind at the San Francisco Public Library" on YouTube) and was impressed enough to get the book and read it.

There are so many other comprehensive write-ups on this book that I don't need to say much except that it is has the same topics as the video. Of course, the book has more detail.
( )
  bread2u | Jul 1, 2020 |
Ressenya escrita per a Crítics Matiners de LibraryThing .
I didn't enjoy this one particularly and found it slow going. The writing is interesting and well-researched, but I found the style distracting and thought it needed a good polish by an editor.
  calmclam | Oct 17, 2018 |
Ressenya escrita per a Crítics Matiners de LibraryThing .
My mom is helping us road trip to Denver. I started reading this book and said "Did you know..." so many times in the first 2 chapters that I decided to start over and read it aloud...all 285 pages got us from Atlanta to Kansas City. Written by a neuroscientist, now we know A LOT about dopamine, serotonin, dendrites, receptors, and the confusion between pursuing pleasure (rewards) vs. happiness (contentment). This is as close as I get to "self-help" books.
Part of the early reviewer library thing program "The Hacking of the American Mind" will be published in Sept.
#earlyreviewer #librarything ( )
  strandbooks | Aug 17, 2018 |
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"We all know that we can't put down our sodas or our cell phones. But what if these cravings are engineered--by design? And what if these desires actually cause damage--not just to ourselves, but to our families, our friends, and our entire society? While researching the toxic impact of sugar on our health for his New York Times best seller Fat Chance, Robert Lustig made a discovery that reaches beyond the politics of food. Our seemingly innocent addictions are far from it--they are biochemical, and they are damaging our bodies and our brains. With his trademark wit and incisiveness, Lustig reveals how these chemicals interact with one another to drive our behaviors, and how Big Business uses the science of addiction to keep us hooked--to our detriment, and for their profit. Dopamine is the 'reward' neurotransmitter that tells our brains 'This feels good, I want more.' Yet too much dopamine leads to addiction. Serotonin is the 'contentment' neurotransmitter that tells our brains 'This feels good, I have enough.' Yet too little serotonin leads to depression. Ideally, both should be in optimal supply. But too many of our simple pleasures have morphed into something else--a 6.5-ounce soda has become a Big Gulp; an afternoon with friends has been replaced by 1,000 friendings on Facebook. What we think we want, what we're told will bring us happiness, is just a clever marketing scheme to lead us to consume more and more. Wall Street, Madison Avenue, Las Vegas, Silicon Valley, and Washington, DC., have gotten inside our heads, exploiting newly discovered brain physiology and chemistry to confuse and conflate pleasure with happiness. Our behaviors are not our own, because our minds have been hacked. But there are ways to reclaim our health and our lives. Using that same brain science, Lustig offers solutions to defend ourselves against Corporate America, and to reengage in the pursuit of happiness, even in the face of overwhelming opposition. And the time to take action--for ourselves, for our children, and for all of society--is now."--Jacket.

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