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New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behavior, messages, and products, he argues, often spread like outbreaks of infectious disease. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point.… (més)
In The Tipping Point, Malcolm Gladwell explores those phaenomena that seem to come from nowhere. Ideas, habits, musics, books, products, etc... that suddenly tip and spread widely, adopting an infection-like behaviour that is very difficult to spot and predict.
The book identifies 3 main points, or laws, that can describe such processes.
The first is "the law of the few". It takes just a few people to make something tip. However it is needed that 3 kinds of actors take part in it. The mavens, who are experts in a field and like to make recommendations to others. The Connectors, which know many people and can identify the most appropriate person whom to spread the idea to. And, finally, the Salesmen, who know how to package the message for the people to buy it.
The second important factor is that the message must stick. Stickiness is not just a property of the message, but also of the way it is being presented. In this chapter the book includes very interesting examples on Sesame Street show.
The third factor is the context. The context can enable an epidemic to tip or prevent it from succeeding. An example of this is what he calls "the rule of the 150", a group of 150 can establish relationships extensively, everyone with everyone, and this simplifies the organization and makes ideas and a culture form easier.
This is not an academic book. This is a easy-reading book which exposes just a few ideas beautifully. Many examples are presented to help illustrate each of them (some will think that there are too much of them) that help understand them better and grasp their subtleties. Malcolm made a good job at compiling documentation. However, the reader is impelled to believe these ideas without any demonstration or supporting evidence.
You may find that you already know the main idea of this book. In fact this idea itself tipped so fast that you could find the book outdated by the time you read it. ( )
I wish Malcolm Gladwell had chosen to use his considerable skills as a journalist to describe more examples of actual tipping points. In reaching instead for theory, he reaches well beyond where he, or anyone else, can safely travel.
The Tipping Point: How Little Things Can Make a Big Difference is both interesting and engaging. It is a medicine chest of a book, full of seemingly unrelated concoctions, each available for strategic application to manipulate the equilibrium.
Informació del coneixement compartit en anglès.Modifica-la per localitzar-la a la teva llengua.
To my parents, Joyce and Graham Gladwell
Primeres paraules
Informació del coneixement compartit en anglès.Modifica-la per localitzar-la a la teva llengua.
For Hush Puppies -- the classic American brushed-suede shoes with lightweight crepe sole -- the Tipping Point came somewhere between late 1994 and early 1995.
Citacions
Darreres paraules
Informació del coneixement compartit en anglès.Modifica-la per localitzar-la a la teva llengua.
In a world dominated by isolation and immunity, understanding these principles of word of mouth is more important than ever.
New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behavior, messages, and products, he argues, often spread like outbreaks of infectious disease. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point.
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The book identifies 3 main points, or laws, that can describe such processes.
The first is "the law of the few". It takes just a few people to make something tip. However it is needed that 3 kinds of actors take part in it. The mavens, who are experts in a field and like to make recommendations to others. The Connectors, which know many people and can identify the most appropriate person whom to spread the idea to. And, finally, the Salesmen, who know how to package the message for the people to buy it.
The second important factor is that the message must stick. Stickiness is not just a property of the message, but also of the way it is being presented. In this chapter the book includes very interesting examples on Sesame Street show.
The third factor is the context. The context can enable an epidemic to tip or prevent it from succeeding. An example of this is what he calls "the rule of the 150", a group of 150 can establish relationships extensively, everyone with everyone, and this simplifies the organization and makes ideas and a culture form easier.
This is not an academic book. This is a easy-reading book which exposes just a few ideas beautifully. Many examples are presented to help illustrate each of them (some will think that there are too much of them) that help understand them better and grasp their subtleties. Malcolm made a good job at compiling documentation. However, the reader is impelled to believe these ideas without any demonstration or supporting evidence.
You may find that you already know the main idea of this book. In fact this idea itself tipped so fast that you could find the book outdated by the time you read it. (