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S'està carregant… The Tipping Point: How Little Things Can Make a Big Difference (2000 original; edició 2002)de Malcolm Gladwell
Informació de l'obraLa frontera de l'èxit : el punt d'inflexió de modes i epidèmies de Malcolm Gladwell (Author) (2000)
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I wish Malcolm Gladwell had chosen to use his considerable skills as a journalist to describe more examples of actual tipping points. In reaching instead for theory, he reaches well beyond where he, or anyone else, can safely travel. What Mr. Gladwell has to say is instructive. If he hasn't got all the answers, he certainly offers a fresh way of looking at the problems. Gladwell's narrative voice is so chummy and seductive, it's easy to get drawn into his worldview. But still: $1 million ... Here's a tip: Don't believe the hype. The Tipping Point: How Little Things Can Make a Big Difference is both interesting and engaging. It is a medicine chest of a book, full of seemingly unrelated concoctions, each available for strategic application to manipulate the equilibrium. Pertany a aquestes col·leccions editorialsContingut aAbreujat aTé un suplementTé una guia d'estudi per a estudiantsDistincionsLlistes notables
Referències a aquesta obra en fonts externes. Wikipedia en anglès (16)Business.
Sociology.
Nonfiction.
HTML: From the bestselling author of The Bomber Mafia: discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior. The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas. No s'han trobat descripcions de biblioteca. |
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Google Books — S'està carregant… GèneresClassificació Decimal de Dewey (DDC)302Social sciences Social Sciences; Sociology and anthropology Social InteractionLCC (Clas. Bibl. Congrés EUA)ValoracióMitjana:
Ets tu?Fes-te Autor del LibraryThing. Hachette Book GroupHachette Book Group ha publicat 5 edicions d'aquest llibre. Edicions: 0316346624, 0316316962, 1586217453, 1570427933, 1600240054 |
The book identifies 3 main points, or laws, that can describe such processes.
The first is "the law of the few". It takes just a few people to make something tip. However it is needed that 3 kinds of actors take part in it. The mavens, who are experts in a field and like to make recommendations to others. The Connectors, which know many people and can identify the most appropriate person whom to spread the idea to. And, finally, the Salesmen, who know how to package the message for the people to buy it.
The second important factor is that the message must stick. Stickiness is not just a property of the message, but also of the way it is being presented. In this chapter the book includes very interesting examples on Sesame Street show.
The third factor is the context. The context can enable an epidemic to tip or prevent it from succeeding. An example of this is what he calls "the rule of the 150", a group of 150 can establish relationships extensively, everyone with everyone, and this simplifies the organization and makes ideas and a culture form easier.
This is not an academic book. This is a easy-reading book which exposes just a few ideas beautifully. Many examples are presented to help illustrate each of them (some will think that there are too much of them) that help understand them better and grasp their subtleties. Malcolm made a good job at compiling documentation. However, the reader is impelled to believe these ideas without any demonstration or supporting evidence.
You may find that you already know the main idea of this book. In fact this idea itself tipped so fast that you could find the book outdated by the time you read it. ( )