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The Tipping Point: How Little Things Can…
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The Tipping Point: How Little Things Can Make a Big Difference (2000 original; edició 2002)

de Malcolm Gladwell

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21,677331190 (3.83)230
Business. Sociology. Nonfiction. HTML:

From the bestselling author of The Bomber Mafia: discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior.

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
"A wonderful page-turner about a fascinating idea that should affect the way every thinking person looks at the world." â??Michael Lewis… (més)

Membre:pwagner2
Títol:The Tipping Point: How Little Things Can Make a Big Difference
Autors:Malcolm Gladwell
Informació:Back Bay Books (2002), Paperback, 304 pages
Col·leccions:La teva biblioteca
Valoració:*****
Etiquetes:Cap

Informació de l'obra

La frontera de l'èxit : el punt d'inflexió de modes i epidèmies de Malcolm Gladwell (Author) (2000)

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In The Tipping Point, Malcolm Gladwell explores those phaenomena that seem to come from nowhere. Ideas, habits, musics, books, products, etc... that suddenly tip and spread widely, adopting an infection-like behaviour that is very difficult to spot and predict.

The book identifies 3 main points, or laws, that can describe such processes.

The first is "the law of the few". It takes just a few people to make something tip. However it is needed that 3 kinds of actors take part in it. The mavens, who are experts in a field and like to make recommendations to others. The Connectors, which know many people and can identify the most appropriate person whom to spread the idea to. And, finally, the Salesmen, who know how to package the message for the people to buy it.

The second important factor is that the message must stick. Stickiness is not just a property of the message, but also of the way it is being presented. In this chapter the book includes very interesting examples on Sesame Street show.

The third factor is the context. The context can enable an epidemic to tip or prevent it from succeeding. An example of this is what he calls "the rule of the 150", a group of 150 can establish relationships extensively, everyone with everyone, and this simplifies the organization and makes ideas and a culture form easier.

This is not an academic book. This is a easy-reading book which exposes just a few ideas beautifully. Many examples are presented to help illustrate each of them (some will think that there are too much of them) that help understand them better and grasp their subtleties. Malcolm made a good job at compiling documentation. However, the reader is impelled to believe these ideas without any demonstration or supporting evidence.

You may find that you already know the main idea of this book. In fact this idea itself tipped so fast that you could find the book outdated by the time you read it. ( )
  jmones | Nov 28, 2012 |
I wish Malcolm Gladwell had chosen to use his considerable skills as a journalist to describe more examples of actual tipping points. In reaching instead for theory, he reaches well beyond where he, or anyone else, can safely travel.
 
What Mr. Gladwell has to say is instructive. If he hasn't got all the answers, he certainly offers a fresh way of looking at the problems.
 
Gladwell's narrative voice is so chummy and seductive, it's easy to get drawn into his worldview.
 
But still: $1 million ... Here's a tip: Don't believe the hype.
 
The Tipping Point: How Little Things Can Make a Big Difference is both interesting and engaging. It is a medicine chest of a book, full of seemingly unrelated concoctions, each available for strategic application to manipulate the equilibrium.
 

» Afegeix-hi altres autors (4 possibles)

Nom de l'autorCàrrecTipus d'autorObra?Estat
Gladwell, MalcolmAutorautor primaritotes les edicionsconfirmat
Gladwell, MalcolmNarradorautor secundarialgunes edicionsconfirmat
Sandin, GunnarTraductorautor secundarialgunes edicionsconfirmat
Has d'iniciar sessió per poder modificar les dades del coneixement compartit.
Si et cal més ajuda, mira la pàgina d'ajuda del coneixement compartit.
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Epígraf
Dedicatòria
Informació del coneixement compartit en anglès. Modifica-la per localitzar-la a la teva llengua.
To my parents,
Joyce and Graham Gladwell
Primeres paraules
Informació del coneixement compartit en anglès. Modifica-la per localitzar-la a la teva llengua.
For Hush Puppies -- the classic American brushed-suede shoes with lightweight crepe sole -- the Tipping Point came somewhere between late 1994 and early 1995.
Citacions
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(Clica-hi per mostrar-ho. Compte: pot anticipar-te quin és el desenllaç de l'obra.)
Nota de desambiguació
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Creadors de notes promocionals a la coberta
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Business. Sociology. Nonfiction. HTML:

From the bestselling author of The Bomber Mafia: discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior.

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
"A wonderful page-turner about a fascinating idea that should affect the way every thinking person looks at the world." â??Michael Lewis

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Hachette Book Group ha publicat 5 edicions d'aquest llibre.

Edicions: 0316346624, 0316316962, 1586217453, 1570427933, 1600240054

 

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