This is a booklet produced by the International Trade Development Centre and proposes a methodology for developing a national export strategy. It appears to be the work of a committee of representatives from a large number of countries and, somewhat predictably, seems to suffer from lack of central direction. In fact, they are disarmingly frank about this: ...."unfortunately, the result was less than ideal". Also: "The first step in the Balanced Scorecard approach is, of course, to come up with a suitable national export vision. We thought that this would be easy. We were wrong. Strategy teams have a difficult time articulating the national export vision".
the Blanced scorecard is not a bad approach for an individual country ...or an individual industry sector within a country but it's not easy to implement across countries and have a "one size fits all" approach. Almost impossible to achieve this within one country given the different agendas of different; government agencies; regions, industries and the politics which come into play.
It is quite good in setting out a framework and demonstrating how this might be utilised by various countries.....but I suspect very few..if any countries have actually followed the methodology right through. I give it 2 stars ( )