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S'està carregant… Typo: The Last American Typesetter or How I Made and Lost 4 Million Dollarsde David Silverman
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Two months before David Silverman's 32nd birthday, he visited the Charles Schwab branch in the basement of the World Trade Center to wire his father's life savings towards the purchase of the Clarinda Typesetting company in Clarinda, Iowa.Typo tells the true story of the Clarinda company's last rise and fall -- and with it one entrepreneur's story of what it means to take on, run, and ultimately lose an entire life's work. This book is an American dream run aground, told with humor despite moments of tragedy. The story reveals the impact of losing part of an entire industry and answers questions about how that impacts American business. The reader sees in Clarinda's fate the potential peril faced by every company, and the lessons learned are applicable to anyone who wants to run his or her own business, succeed in a large corporation, and not be stranded by the reality of shifting markets, outsourcing, and, ultimately, capitalism itself. No s'han trobat descripcions de biblioteca. |
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Google Books — S'està carregant… GèneresClassificació Decimal de Dewey (DDC)338Social sciences Economics ProductionLCC (Clas. Bibl. Congrés EUA)ValoracióMitjana:
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There are waaaaaaay too many business books published each year. Many of them all say the same thing. They want to outline "their way" to success. But this one is different. It paints an honest picture of the ups and downs of running a business in today's world, where we learn from Silverman's mistakes (and some good moves along the way).
Basically, Silverman grew a small typesetting business into a global leader in the publishing industry... and then lost it all.
The author does a great job of connecting all of the little people and day-to-day details so that it's apparent how they add up to the big picture.
I learned a lot.
What was the most fun was I learned a lot while reading about typography, books and some of the biggest names in publishing over the past 2 decades. ( )