There are countless small details to focus on when setting up ad campaigns. Getting one or two details wrong can cost you time and money. Today, I just finished reading Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes (Ultimate Series) by Perry Marshall, Mike Rhodes, and Bryan Todd. This book is now a valuable asset to my library. The Ultimate Guide to Google AdWords provides clear instruction for setting up different types of Google ad campaigns. Additionally, the guidance provided will help you set up smart campaigns regardless of the platform. If you are doing Google ads, you definitely need to invest in this book. Read more ( )

A special thank you to Entrepreneur Media and NetGalley for an ARC in exchange for an honest review.

Ultimate Guide to Google AdWords: How to Access 1 Billion People in 10 Minutes by Perry Marshall Mike Rhodes, and Bryan Todd is a valuable tool, whether you are looking for answers about online marketing, from beginner to more advanced users.

Perry Marshall is the world’s bestselling author on Google’s advertising system with individuals and companies utilizing his methods to for successful results and maximizing advertising solutions.

The book is laid out from rank beginner, a veteran PPC marketer, and somewhat advanced material for go-getter google advertisers, and how to force prospects to choose your site and make them buy from you, not your competitor.

We all would love to put our online marketing on auto pilot, with all the hours of monitoring, editing, beta testing, content, google updates, changes, etc. Google gets searched six billion times every day with over 70,000 searches every second. Everyone wants this traffic directed to their site, 24/7, 365 hours a day. Google AdWords has proved to be the biggest revolution in advertising in the last 50 years.

Having been involved in regional advertising, and sales and marketing for a number of Fortune 500 companies and investment firms since 1980, and later embraced technology early on, as involved in the transition of moving many media companies to the web, and dot.com start- up businesses in 1999 when, as a publisher, taking real estate to the web.

Of course, if you were involved in this exciting time, we made the big bucks and everyone was so excited about IPO and potential shares were part of compensation package. However, unfortunately by 2001, most of all these companies were closing, so had to put my skills to use in other areas of the web.

Since 2007 have been working with many companies with their online marketing strategies in the real estate and hospitality industry. From SEO/SEM, content strategy, web design, content management, revenue management, online media marketing, Google Ad Words, analytics, campaigns, Omniture, Travel Sponsored ads, and managing hundreds of websites—we all have one common goal --to get the best ROI for our clients and highest conversions.

Years ago when handling a one client’s $25MM marketing budget and a third party sponsored ads at the tune of $150 CPC, you have to know what you are doing, as you see the results on a daily basis, as the travel industry is immediate with bookings. Constant education is imperative to keep up with best practices, changes, and trends.

A lot of the content in the book was repetitive for me; as am more advanced, and some of it is already outdated, as changes daily; however, always looking for new ideas and proven successes.

Would recommend the book for smaller businesses and those who are beginners looking to learn more and educate themselves about Google AdWords, and online tools, terms, and techniques for their marketing plan. Would have preferred more of a technical style versus, selling style.
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In piena crisi imprenditoriale di Analytics, contatti che non arrivano, pubblicità che non funziona, black out informatici, consulenti che dicono una volta una cosa e la volta successiva l’esatto opposto di quello che hanno detto la volta precedente, per dire che io e la mia socia non abbiamo capito, ma noi avevamo capito, pazzi si, fessi no, ma niente poi termini inglesi, ecco io scendo, compro e mi leggo tutto di un fiato questo libro, per confermarmi la mia vecchia idea, ossia, bando alla ciance, alcune cose bisogna farsele da soli. Tutto semplice, elementare, alla fine il marketing è intuitivo, tutte cose che uno sa, il problema è la tecnica. Ed anche qui, gli algoritmi di google sono chiari, non ci vuole molto per capire come funzionano, ma una lettura del genere per tutti gli sventurati come me costretti a dimenarsi sul web per uscire da questa asfittica crisi non è solo utile, è necessaria. Perché serve a mettere a fuoco l’ovvietà, certo, ma dà sicurezza, qualche strumento e, soprattutto, indica i siti dove verificare che quanto si stia facendo lo si sta facendo in modo corretto. Odio i libri di tecnica, ma questo è utile proprio perché non è veramente tecnico, è evidente la finalità divulgativa. Ma una volta letto va tenuto affianco alla tastiera ed ogni giorno serve smanettare, smanettare, smanettare. Ed i risultati arriveranno, nonostante questa maledetta crisi. ( )