This book questions how the church properly fits into the larger picture of God's activity. It is based upon three solidly biblical yet highly controversial assumptions: 1) At any given moment, I am either building the Kingdom of God or the dominion of Darkness. Period. 2) It is possible to participate in church expansion and unintentionally be an agent for shrinking the Kingdom of God. 3) It is possible to unknowingly value the Kingdom of God before acknowledging the value of its Source: the King. The Kingdom Matrix contais four worldview quadrants that describe the values and preferences of four unique segments of our world: Self Seekers Brand Expanders Kingdom Seekers Kingdom Expanders While an intellectual leap for many, this book is illustrated with humorous stories and commonplace examples, making it both an enjoyable and challenging read.