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The Chaos Machine: The Inside Story of How…
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The Chaos Machine: The Inside Story of How Social Media Rewired Our Minds… (edició 2022)

de Max Fisher (Autore)

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603387,147 (3.92)1
The Chaos Machine is an essential book for our times - Ezra KleinThe Chaos Machine is the story of how the world was driven mad by social media. The election of populists like Trump and Bolsonaro; strife and genocide in countries like Myanmar; the rampant spread of COVID-19 conspiracy theories as deadly as the pandemic itself; all of these are products of a breakdown in our social and political lives, a breakdown driven by the apps, companies and algorithms that compete constantly for our attention.Max Fisher is a leading New York Times technology reporter whose work has covered the way that social media sites - driven increasingly by artificial intelligence rather than human ingenuity - push users towards more and more extreme positions, deepening the divisions in society in pursuit of greater engagement and profit. With extraordinary access to the most powerful players in Silicon Valley, and with testimonies from around the world of the havoc being wreaked by our online selves, The Chaos Machine shows us how we got to this uniquely perilous moment - and how we might get out of it.… (més)
Membre:jayreed1972
Títol:The Chaos Machine: The Inside Story of How Social Media Rewired Our Minds and Our World
Autors:Max Fisher (Autore)
Informació:Little Brown & Co (2022), 320 pages
Col·leccions:La teva biblioteca
Valoració:
Etiquetes:Cap

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The Chaos Machine: The Inside Story of How Social Media Rewired Our Minds and Our World de Max Fisher

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Will make you want to go off the grid. ( )
  LivingReflections | Nov 27, 2022 |
Summary: A deep dive into how social media has rewired our minds and fueled social divisions.

If the events of the past years have not already done so, this book should give you pause about any of the social media platforms you use regularly. It did so for me.

Max Fisher looks at phenomena as diverse as the genocide of the Rohingya in Myanmar, the growth of anti-vaccine movements, and the political discord of our recent elections. He shows how these are not simply the result of zealots posting what is often false information or incendiary statements. Rather, he argues that there is something baked into our social media that turns these into potent movements that in some instances have led to the loss of life and the deception of many.

The issue is engagement. If all the things posted on any platform, Facebook, Twitter, YouTube, or Reddit, were given equal weight, the postings of zealots, social media influencers, and bad actors from other countries would still have minimal effect–getting lost in the mass of material posted every day. What makes it different is that each of these platforms and others, in the pursuit of advertising dollars, where they make their money, promote the material that gets the most engagement through the algorithms that determine what we see when we visit one of these sites. Those algorithms are tailored to our interests and show us more of what we’ve viewed, liked, and clicked on.

But there is more. These platforms use recommendation engines that show you other content that is related to your interests, content that is getting a lot of engagement. And often this is inflammatory, engendering fear or anger. And this can lead people into groups that share that anger, that disengagement with society, and down a rabbit hole, away from family and friends in the real world.

What is chilling is Fisher’s account of the indifference of these platforms, even when their internal research calls attention to the effect of their algorithms. Often, government authorities, seeking to stop the spread of misinformation, find it impossible to even get a response from these platforms–unless they pull the plug on these platforms’ access to their countries. But in many countries, these platforms serve as the primary source of information for their people. Hence, the reluctance to take this step.

I found this a deeply disturbing trend. And in the light of the recent takeover of Twitter and the financial struggles of Meta, the parent company of Facebook, I think the chaos Fisher chronicles could easily increase–unless. Unless we educate ourselves about how these platforms work, how they show us content (or not), and make decisions of how we will engage them without being manipulated by them. But this is a big ask. All I know is that I am asking myself hard questions about how I will engage these platforms going forward–or whether I will continue to do so.

____________________

Disclosure of Material Connection: I received a complimentary review copy of this book from the publisher. ( )
  BobonBooks | Nov 17, 2022 |
NY Time columnist (The Interpreter) takes several stories about misinformation, misconduct and the incentive of the tech companies (Reddit, Facebook, Alphabet-Google-YouTube), in the attention economy: Gamegate, the persecution of the Rohingha in Burma, the persecution of Tamils in Sri Lanka, the rise of the Brazilian Far Right, QAnon, and Trump's election denial coup. It explains how social media is dominated by engineers, marketers, and finance executives dedicated to selling ads and generating revenue. It shows how the social media companies build devices that tinder with emotions and behaviour without any concern about the effects of what they are doing. They lack any ethical restraint and resist any legal liability or regulatory restraint. ( )
  BraveKelso | Nov 3, 2022 |
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The Chaos Machine is an essential book for our times - Ezra KleinThe Chaos Machine is the story of how the world was driven mad by social media. The election of populists like Trump and Bolsonaro; strife and genocide in countries like Myanmar; the rampant spread of COVID-19 conspiracy theories as deadly as the pandemic itself; all of these are products of a breakdown in our social and political lives, a breakdown driven by the apps, companies and algorithms that compete constantly for our attention.Max Fisher is a leading New York Times technology reporter whose work has covered the way that social media sites - driven increasingly by artificial intelligence rather than human ingenuity - push users towards more and more extreme positions, deepening the divisions in society in pursuit of greater engagement and profit. With extraordinary access to the most powerful players in Silicon Valley, and with testimonies from around the world of the havoc being wreaked by our online selves, The Chaos Machine shows us how we got to this uniquely perilous moment - and how we might get out of it.

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