Books about a company's history are generally polarizing for me (I either love them or I hate them), but this one fell somewhere in between. The writing could have stood to be improved a bit (not quite enough hard chronology made topics blend together a bit, and I would have appreciated each movie getting a proper treatment), but overall my impression was quite positive. Text nor images dominated each page and I wasn't struck by dissonance between the two - both of which are major problems for many art-focused histories - though my easy reading time may have been facilitated by the fact that I am very familiar with all of the Disney films and much of the history. The book could have used a bit more academic content (indexes, chronologies of films, separate bios of key animators, original stories matched with Disney adaptations), but I don't think that it was meant to be anything more than a decent glance into the history of one of America's oldest companies. Thankfully there are publications that cover in depth discussions of most of the major Disney films, as well as biographies of the Disney personalities and artistic innovations. ( )