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S'està carregant… Marketing Tourism Placesde G.J. Ashworth
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Tourism is well established as an important part of the new service economy, and the rewards it offers have stimulated intense competition in the tourism industry. Many destinations compete to attract potential tourists, each place having to work hard to distinguish itself from rivals offering similar or alternative attractions. This book explores how destinations invest increasing amounts of time and money into developing and promoting their 'products'.The contributors, from both academic institutes and the tourism industry, provide a multidisciplinary and professional analysis of w No s'han trobat descripcions de biblioteca. |
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Google Books — S'està carregant… GèneresClassificació Decimal de Dewey (DDC)910.688History and Geography Geography and Travel Geography and Travel Organizations and managementLCC (Clas. Bibl. Congrés EUA)ValoracióMitjana: Sense puntuar.Ets tu?Fes-te Autor del LibraryThing. |