Arguing that professional work--in R&D, advertising, engineering, public relations, accounting, publishing, law, computer programming--is always changing, unpredictable, person-dominated, and tough to budget, Shapero sets out proven guidelines and innovative suggestions for hiring, motivating, evaluating, and nurturing creative workers. He demonstrates that hiring criteria such as college grades, IQ, references, appearance, and interviews have almost no bearing on predicting professional performance and offers explicit criteria for what the employer should seek. Other topics are: motivating professionals; evaluating their performance; managing information resources necessary to the quality and productivity of their work; coping with the problems of technical obsolescence, "burnout" and "midcareer crisis" that can cut the productive life of the professional; and negative and positive aspects of creativity. ISBN 0-02-928870-3 : $19.95.