"A nifty, inexpensive way to promote a business or just say hello, people have used postcards for more than a century to pass the word along. This book shows how the world's most prestigious design firms colorfully make the little space on a postcard communicate big messages for business, retail, and advertising clients, or promote their own work." "Postcard Graphics features more than 250 full-color examples, with accompanying text telling the story of each: printing processes, design software used, special techniques used to make the design work."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved